Best Toy Forever (BTF) is making its North American debut, bringing its lineup of innovative, affordable thermoplastic rubber (TPR) toy products to retailers and families across the region.
The new division, led by toy industry veteran Michael Ciminera as President, introduced its vision at the recent LA Fall Toy Previews. Ciminera, whose career spans major launches for Bandai Namco, Activision Blizzard, and Hallmark, says the company’s goal is to deliver “incredible play experiences while building a culture of commercial excellence.”
“This launch is just the beginning,” Ciminera says, as the company plans to release more than 170 new toys in 2026, spanning eight brands and 28 series.
Joining him on the North American leadership team are Kerrie Boss, Vice President of Sales, and Deanna Tennison Beler, Sales Manager and Coordinator. Both bring decades of experience in toys and consumer products, including previous roles with Water Sports LLC, and License 2 Play Toys.
Best Toy Forever founder and owner Regis Hauwaerts supports the expansion, ensuring continuity with the company’s global mission of sparking creativity and imagination through safe, accessible play.
