Retailers can swap candy for collectibles this Halloween season — there are creepy and kooky toys, games, activity kits, and more to showcase. Consumers can get into the ghostly spirit with feature film-inspired Halloween costumes, eerie building toys, licensed horror-themed board games, and more.
Here are 16 new and upcoming spooky selections.
WARNER BROTHERS HORROR 3D FOAM BAG CLIP, SERIES 9
There are 11 horror-themed figural bag clips to collect, including Jason, Freddy, Pennywise, Regan, Annabelle, and more.
Buy Now
LEGO CREATOR 3-IN-1 HAUNTED MANSION
Builders can construct a two-story haunted mansion, a haunted train, or a haunted ship with this 736-piece set.
Buy Now
TELETUBBIES 2.5-INCH HALLOWEEN CHEEBEE FIGURE
Each 2.5-inch Teletubbies Cheebee figure is dressed in a Halloween costume, including a cat, witch, mummy, and more.
Buy Now
CHUCKY THE GAME
Players can push their luck and provoke the knife-wielding Chucky unit, or find a hiding spot, until they defeat the doll. If not, he’ll transfer his soul and escape the toy store.
Buy Now
BITTY POP! BITTY BOX PENNYWISE LAIR
This mini collectible features rooms from Pennywise’s lair plus Bitty Pop! Pennywise and Bitty Pop! Georgie Denbrough figures.
Buy Now
BLDR — KUROMI’S HAUNTED HOUSE
Little builders can use 359 pieces to create Kuromi’s Halloween-themed house, which features spider webs, pumpkins, a candy cauldron, and a fireplace. The set comes with Kuromi, My Melody, and Hello Kitty figures.
Buy Now
HALLOWEEN CANDY BEARS
Kids can collect six new Halloween-themed Candy Bears, including the Grim Reaper, a devil, a witch, a pumpkin, candy corn, and Frankenstein.
Buy Now
LEGO MINIFIGURES KEYCHAIN LIGHT HALLOWEEN
Each poseable Ghost and Skeleton LEGO Minifigure has a button-activated LED light in its feet.
Buy Now
BETRAYAL AT THE NEIBOLT HOUSE: THE EVIL OF PENNYWISE EXPANSION
Inspired by IT Chapter Two, this cooperative board game features five haunts, murders, monsters, and more. Players explore the house and attempt to beat It.
Buy Now
NIGHTMARE VESSELS HALLOWEEN 2
This Michael Myers figure includes swappable weapons and portraits and comes in a skull pumpkin container.
Buy Now
SPOOKY HOUSE
Crafters can build, paint, and decorate this creepy home, inspired by residences seen in Salem, Massachusetts.
Buy Now
CLASSIC PUMPKIN DECOR TATTOOS
Peel and apply these jack-o-lantern designs for a mess-free alternative to pumpkin carving.
Buy Now
MGA’S MINIVERSE MAKE IT MINI HALLOWEEN
Kids can create mini versions of Halloween items and treats like monster drinks, jack-o-lanterns, creepy cakes, or the rare shrimp cocktail from Beetlejuice in this mystery capsule series.
Buy Now
LIMITED EDITION SPECTRAL SERIES SHASHIBO
This limited-edition magnetic puzzle toy features Halloween-inspired artwork.
Buy Now
MONSTER MIX
Players roll the dice, flip challenge cards, collect monster parts like furry legs, tentacles, bones, and more, then build their creepy characters.
Buy Now
HAUNTED HALLOWEEN: THE TRICK-OR-TREAT GAME
Players go door-to-door to collect candy, then must protect their stash from ghosts.
Buy Now

Stay on the Pulse of Play!
A version of this feature first appeared in the 2025 LA Fall Toy Preview Issue of The Toy Book. Read the full issue here!
Want The Toy Book delivered straight to your desk? Subscribe today and get seven big issues a year — packed with the stories, trends, and insights that keep you on the #pulseofplay.
