The 2024 edition of The BIG Toy Book just dropped and features curated showcases highlighting more than 325 new toys, games, and adjacent products across 13 categories.

Our Toy Adjacent showcase includes 11 new products that retailers and other members of the trade should be aware of this year. From trendy games like pickleball to retro hits like LAVA Lamps, these toy-adjacent items shouldn’t be overlooked for your store. Check out a digital version of this curated showcase below and click here to read the full issue!


SWOPPOP

SwopPop is a collection of minipop bags that are fully customizable and feature interchangeable Swops — handles, straps, ears, and figurines — and Pops — badges that clip onto each bag. Swops and Pops come in reusable transparent PopBoxes that kids can display with the included stand.

Product Facts

  • MSRP:
  • $6.99-24.99
  • Age:
  • 6+

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3C4G TINY TREATS TROLLEY LIP GLOSS SET

This set includes watermelon-, cherry-, strawberry-, and vanilla-scented lip gloss in snack-shaped containers in a rolling, miniature shopping trolley. Kids can take this set on the go for easy styling and restyling at all kinds of gatherings.

Product Facts

  • MSRP:
  • $14.99
  • Age:
  • 8+

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MENSTRUATION CRUSTACEAN OCTOPUS

A new Menstruation Crustacean is here to octopi kids’ hearts. This adorable, plush, lavender-scented octopus is a heating pad for cramps. Just pop it in the microwave for 1 minute and enjoy the relief.

Product Facts

  • MSRP:
  • $24.99
  • Age:
  • 4+

Buy Now

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NEOPETS PHONE GRIPS

Sturdy phone grips and classic Neopet characters unite for a stylish way to securely hold a phone. Each phone grip features a Neopet face in the 25th anniversary celebration theme.

Product Facts

  • MSRP:
  • $5
  • Age:
  • 13+

Buy Now

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CHARACTER STICKERS

Kids and kidults can collect an assortment of licensed character stickers including Cookie Monster (pictured), Strawberry Shortcake, and SpongeBob SquarePants. Each sticker is waterproof, scratch-proof, weatherproof, and dishwasher-safe.

Product Facts

  • MSRP:
  • $5.00
  • Age:
  • 13+

Buy Now

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MOOSH-MOOSH HOODED BLANKETS

Each character blanket is a soft, plush wearable designed to provide comfort while teens read, lounge, or even just add a colorful perk to their day.

Product Facts

  • MSRP:
  • $39.99
  • Age:
  • 12+

Buy Now

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14.5-INCH LAVA LAMP (WHITE/BLUE/SILVER)

This LAVA Lamp features a flow of white wax moving through a blue liquid, as well as a glass globe and silver aluminum base and cap.

Product Facts

  • MSRP:
  • $32.99
  • Age:
  • 8+

Buy Now

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FIGURAL BANKS

There are three new character banks Snoopy, Inosuke, and Elmo. The Snoopy bank holds Woodstock, the Inosuke bank features Nichirin katanas, and the Elmo bank (pictured) waves. Each figural bank has a slot for coins.

Product Facts

  • MSRP:
  • $29.99
  • Age:
  • 4+

Buy Now

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REINDEER HOLIDAY POP BOX

This assortment of candies works as a standalone gift or stocking stuffer. The mix includes six pieces of candy across four brands: Ring Pop, Push Pop, Juicy Drop Pop, and Baby Bottle Pop.

Product Facts

  • MSRP:
  • $6.44
  • Age:
  • 6+

Buy Now

The Toy Insider participates in affiliate programs that may generate revenue for the site when a purchase is made through the links below.

FRANKLIN SPORTS PICKLEBALL COLLECTION

The USA Pickleball (USAPA)-approved Pilot Pickleball Paddle has a lightweight, polypropylene core and is designed for high performance, complete with a rugged edge protection band. The Activator Wooden Pickleball Paddle Set (pictured) features handles that have superior grip and padding for competitive play, while still allowing the player to feel comfortable. Each paddle has plastic…

Product Facts

  • MSRP:
  • $29.99-59.99
  • Age:
  • 6+

Buy Now

The Toy Insider participates in affiliate programs that may generate revenue for the site when a purchase is made through the links below.

COTTON CANDY MAKER WITH 50 PRINTED STRAWS

This user-friendly cotton candy machine comes with a specially designed spoon and 50 paper straws for endless sweet-spinning adventures. Candy floss is sold separately.

Product Facts

  • MSRP:
  • $72.00
  • Age:
  • 13+

Buy Now

The Toy Insider participates in affiliate programs that may generate revenue for the site when a purchase is made through the links below.

Does your company have new products that the toy and game industry should know about? The Toy Book is always looking to feature excellent new products in our curated showcases in print and online. Drop us a line to let us know about your newest products!

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About the author

Ali Mierzejewski

Ali Mierzejewski

Ali Mierzejewski is the editor-in-chief at The Toy Insider and The Pop Insider. With more than a decade of industry experience, Ali is a trusted source for parents, gift-givers, manufacturers, retailers, and more on the latest trends and hottest products. Whether you’re shopping for the best toys for kids — or looking for the latest in geek culture and entertainment for yourself — Ali’s expertise has you covered. When she’s not building LEGO sets or unwinding with a puzzle, Ali is obsessing over the latest season of The Bachelor, scrolling through Gritty’s Twitter, or rewatching The West Wing (for the 100th time). She is also a self-proclaimed expert on the history and lore of the entire Bachelor franchise. Ali has been featured on TODAY, The Wendy Williams Show, Yahoo Finance, Fox & Friends, HLN, The Weather Channel, ABC World News Now, and more. You can follow her on Instagram @hashtagtrendy.

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