Pacific Cycle Issues Third Schwinn x Stranger Things Bike

Pacific Cycle is heading back to the Upside Down for its third Schwinn bike based on the world of Netflix’s Stranger Things.

The special edition BMX-style bike is modeled after the one that Lucas Sinclair rides in Stranger Things 3. The new model includes a throwback design inspired by the 1980s Schwinn Predator 24-inch bike and includes a single-speed drivetrain, front and rear caliper brakes, and comes with a lifetime warranty for as long as the original purchaser owns the bike.

The Stranger Things vibe is further enhanced with retro Schwinn snap-pads, a removable carry pouch, a replica of Lucas’ rugged periscope flashlight, and a Hawkins, Indiana bicycle license on the frame.

Kids ages 8 and up — or 4 feet 6 inches to 5 feet 6 inches in height — can rock the streets or the bike path with this ready-to-assemble bike. The Schwinn Stranger Things Lucas Sinclair BMX is available exclusively at Walmart while supplies last.

While the new bike is the third in the Schwinn x Stranger Things series, it’s the fourth collaboration with Netflix for Pacific Cycle. The company’s Mongoose brand collaborated with Netflix to create bikes for the show and offered an exclusive design at Target last summer.

About the author

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.