Sanrio Partners with Razor USA

Sanrio, best known for its Hello Kitty brand, has announced the signing of a new licensing agreement with Razor USA. Marking Razor USA’s first-ever license agreement, the new Hello Kitty A kick scooter is a co-branded version of the original Razor A kick scooter, and is slated to make its retail debut the first week of November. The agreement is effective immediately.

The Hello Kitty Razor A kick scooter is one of the first Razor kick scooters targeted specifically to girls. At a suggested retail price of $39.99, the scooter, which comes with a small Hello Kitty accessory bag, will be available at www.razor.com, www.sanrio.com, and select retailers for the holidays, with expanded national distribution in 2010.

Razor USA also announced that two more co-branded Hello Kitty products – the Razor Pocket Mod miniature electric Euro-style scooter and Razor E100 electric scooter – will debut next year.

Imperial Toy feature-September/October 2009

To view the Imperial Toy feature from our September/October 2009 issue, please click Imperial Toy: Still Bouncing High After 40 Years.

Madame Alexander’s New Pink Ladies

Madame Alexander introduces a trio of collectible dolls – Frenchy, Sandy and Rizzo, also known as “the pink ladies.”  The dolls stand 10 inches tall, have an SRP of $99.99 each, and are being sold at specialty and retail now.

MADAME ALEXANDER -- Rizzo Frenchy Sandy 09-09

Fall Toy Preview

Everyone is in Dallas this week, but I’m working from home because I’m due to have a baby any day now! I’m hearing good things about the show though, and hoping it’s been a success for everyone. It does feel a bit odd to be here missing out on all the hubbub. I miss the excitement of getting that first peek at next year’s toys and picking up on the early emerging trends. If you’re at the show, I hope you were able to snag a copy of our September/October issue. Inside, you’ll get a look at a lot of the toys being exhibited this week in Dallas for 2010. In addition, Bruce Lund, inventor of some of the hottest toys the industry has seen, was so kind as to write our cover story for us this month. If you’ve ever wanted an inside look at the life of a toy inventor, be sure to check out his article.

If you were in Dallas this week, let me know how the show was for you!

Jackie

Fall Toy Preview 2009

To view the Fall Toy Preview 2009 feature from our September/October 2009 issue please click Fall Toy Preview 2009.

The Toy Book Toy Report-10/5/09

To view this week’s Toy Report, please click here.

Inventor Article-September/October 2009 issue

You can view the article “Everything I Know About Business I Learned from Playing with Toys” from our September/October 2009 issue now by clicking link below:

TOY_Inventor_10-09

The Toy Book Toy Report-9/14/09

The Toy Book Toy Report-9/14/09:  To view click here.

The Toy Book Toy Report-9/21/09

The Toy Book Toy Report-9/21/09:  To view click here.

The Toy Book Toy Report-9/28/09

To view this week’s Toy Report, please click here.

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