Paramount Global is expanding its international markets.
The global media and entertainment company announced that Pam Kaufman, current president of global consumer products and experiences for Paramount, has been appointed as president and CEO of international markets, global consumer products and experiences for Paramount, effective immediately. The creation of this position signifies Paramount’s ongoing strategy to globalize its operations. Going forward, Kaufman will report to Bob Bakish, president and CEO of Paramount.
“Pam has been the strategic force behind growing and expanding some of the most iconic global franchises and properties in entertainment,” says Bakish. “She is a proven and trusted visionary leader who has transformed our consumer products organization by driving innovation and operating as a global business.”
Kaufman will be responsible for driving the continued growth of Paramount’s international business. Additionally, she will ensure the strength of the company’s international operations across six continents, including broadcast and cable networks, streaming and studios, and Paramount’s commercial capabilities. She will work closely with Paramount’s international leadership team while maintaining her current responsibilities overseeing the global consumer products and experiences organization.
Kaufman has been president of global products and experiences for Paramount since 2017. While in this role, she led the transformation of the consumer products business and was responsible for Viacom’s first direct-to-consumer e-commerce site in 2019.
