Source: Graphics Artists Guild/The Toy Book

Be Super Creative Founder and Creative Director Delanie West has been named Director at Large by the Graphic Artists Guild, an organization uniting graphic designers, interactive designers, illustrators, animators, and photographers. The appointment follows a unanimous vote by the Guild’s national board of directors.

“My growth opportunities and everything that I’ve learned about business development has been through a design lens, I owe that to my early foundation as a graphic artist,” West says.

At Be Super Creative, West focuses on helping people build brands and execute creative ideas through experiential marketing, product, and brand development. Prior to Be Super Creative, West served as vice president of product development, design, and creativity at AW Faber-Castell/Creativity For Kids, and was vice president and general manager of design and development at Wilton Brands.

Related: The Toy Book Names Specialty Retail Trends for Summer 2022

In 2020, West was appointed to the board of directors at Women in Toys, Licensing & Entertainment (WiT) as its first Diversity & Inclusion (D&I) Chair. Additionally, she is president and chief strategy officer at Black Creatives, a global network of more than 15,000 professionals in communications, media, advertising, technology, and fashion.

The Graphic Artists Guild is noted for its Graphic Artists Guild Handbook: Pricing & Ethical Guidelines, a resource for professional creators and buyers of graphic art.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.