Playmates Toys is entering a global multi-year licensing deal with HappyNest Entertainment and 11:11 Media. The company will launch a toy line for Paris & Pups, a series inspired by Paris Hilton and her real-life pets.
Premiering on Sept. 23, Paris & Pups follows five pups who live in The Fabuluxe Hotel with 12-year-old Paris Star. The series celebrates the bond between Paris and her pups as they go on adventures and bring kindness to others. Paris & Pups will debut on YouTube with four episodes launching in week one. After the first launch, consumers can expect weekly episode drops.
To celebrate its launch, Playmates Toys is planning a comprehensive toy line featuring dolls, playsets, collectibles, plush, and more. The toy line launches Fall 2026.
'Paris & Pups' follows 12-year-old Paris Star and her five pups. | Source: 11:11 Media
The series launches on YouTube Sept. 23. | Source: 11:11 Media
“Paris & Pups is a powerful opportunity for Playmates Toys to bring a globally recognized personality and a heartwarming, humorous world to life through toys. It is the perfect fit for our portfolio, with strong potential to inspire storytelling, spark creativity, and connect with kids everywhere. We’re proud to partner with 11:11 Media, HappyNest Entertainment, and 9 Story Media Group on what we see as the next big hit,” says Michael Chan, CEO, Playmates Toys.
To learn more about Playmates Toys, visit playmatestoys.com.
