Snoopy and friends are visiting Korea and the world of interior design!
The 2023 Seoul Living Design Fair is starting tomorrow, Feb. 22-26, and features a number of different exhibitors displaying home design products, such as fabrics, wallpaper, carpets, furniture, and more. WildBrain CPLG and the Peanuts brand might be more commonly associated with the toy industry, but the company is taking the opportunity to display home decor options featuring the Peanuts cast of characters.
Four local Peanuts licensees will be participating in the booth. Ten by Ten will be selling stationary as well as home decor, SN Garden gardening products, Inteco consumer electronics, and Corelle a tableware range. All products will be themed around the iconic Peanuts brand.
The booth itself will feature designs from the original comic strips from Charles M. Schulz as well as quotes from the series. Plans for the booth also include promotional events and gifts to come with purchased items.
The Seoul Living Design Fair receives more than 280,000 visitors each year, and this is expected to be no exception. This will be the first year the Peanuts brand and its associated homeware products make an appearance, represented by WildBrain CPLG.
