Following some successful events geared toward inventors, People of Play (POP) will present its first in a series of quarterly conversations aimed at the PR and marketing community this Thursday, April 21, from 1 p.m. to 4 p.m. ET. The inaugural event will take place live in the Virtual POP Pub at peopleofplay.com.
Today, POP unveiled the full agenda for the event along with a detailed list of speakers from across the toy industry, including representatives from the manufacturer, marketing, a public relations sides of the business.
VIRTUAL CONFERENCE AGENDA
1 p.m. Welcome and Keynote Chat
- Carly McGinnis – President at Exploding Kittens, Inc.
- Michele Litzky – Founder Litzky PR
- Mary Couzin – Founder Chicago Toy & Game Group, dba POP
2 p.m. Influencers & Social (earned & paid)
Moderator: Rachel Griffin, Co-founder, Playwise Partners
Panelists:
- Mindy Stumpf – Communication & PR Lead, Radio Flyer
- Amy Friedland – Executive Vice President, Freeman PR
- Kelsey Wheeler – Litzky PR
- Alexa Vogue – Brilliant PR and Marketing
2:30 p.m.Traditional Media (earned & paid)
Moderator: Genna Rosenberg – CEO, GennComm
Panelists:
- Dr. Cheryl Robinson – Forbes Contributor, founder, Ready2Roar
- Marisa LaScala – Senior Parenting and Relationship Editor, Good Housekeeping
- Bridget Carey – Senior Editor, CNET
- Ethan Alter – Senior Writer, Yahoo Movies/Yahoo TV
3 p.m. Broadcast: TV, Streaming, Radio, Podcast
Moderator: Kathleen Tomes – President of Brilliant PR & Marketing
Panelists:
- Kathi Sharpe-Ross – Reinvention Exchange Podcast
- Christie Damato – Litzky PR
- Beth Cochran, Supervising Producer, Tamron Hall Show
- Eric Jones Jr. – Senior Producer: ABC News / Good Morning America, Race & Culture
3:30 p.m. Events and Activations
Moderator: Shawn Smith, Global Head of Communications, Osmo
Panelists:
- Kaylie Easton – Vice President, Litzky PR
- London Detrick – Global Public Relations Manager, MGA Entertainment
- Yelitsa Jean-Charles – CEO & Founder, Healthy Roots Dolls
4 p.m. Closing Inspirations Keynote
- Dan Gingiss, Living at the Intersection of Marketing and Customer Experience
4:10 p.m. Networking in POP Pub
The event is free to all PR and marketing professionals and registration is required. A POP profile is recommended but not required for attendees.
The inaugural POP event committee includes Couzin and Litzky alongside Karri Bean (The Walt Disney Co.), Rachel Griffin (PlayWise Partners), Dana Moncrief (Moose Toys), Sara Rosales (Jazwares), Tammy Smitham (Spin Master), Kathleen Tomes (Brilliant PR & Marketing), and Lisa Wuennemann (PlayMonster).
