It’s slime time for Hasbro.
The company inked a deal with Paramount Consumer Products to launch a new Play-Doh x Nickelodeon Slime line in 2023. The new range of products is geared toward both kids and kidults alike as Hasbro aims to give consumers “the slime of their life.”
“We’re excited to bring even more joy to kids and families through this partnership with Nickelodeon,” says Leena Vadaketh, general manager, Play-Doh and creative play, Hasbro. “Our research shows that both kids and adults continue to love slime play, and therefore we made it our goal to partner with a best-in-class brand, helping us to continue to bring the highest quality products to families around the world.”
The Play-Doh x Nickelodeon Slime collection includes Scented Foodie Slime, Waterfall Slime, a Super Stretchy Slime Tub, a Gooey Slime Tub, and a Rainbow Mixing Kit.
Hasbro expects the line to launch at retail beginning Jan. 1, 2023.
