Playgro, a manufacturer of baby products and toys, is introducing a new platform to offer an alternative to parents feeling the pressures of parenthood.
The company has highlighted some of the stressors placed on modern parents, with a focus on infant performance seeing more and more popularity. The company’s new platform, Fun First, hopes to differentiate itself from competitors by highlighting fun play over performance narratives. The new platform comes with an internal shift in company culture, as Playgro’s Global Headquarters plans to inform future business philosophies with the platform.
With the platform launch, Playgro will utilize five animal mascots, highlighting each developmental stage. The mascots will be present on the website, product packaging, point of sale, and out-of-home advertising. Penny the Puppy represents kids ages 0 and up, Clip Clop the Horse represents kids ages 3 months and up, Cleo the Koala represents kids ages 6 months and up, Tamika the Toucan represents kids ages 9 months and up, and Roary the Lion represents kids ages 12 months and up.
Play is the cornerstone of childhood, and our Fun First platform reflects our unwavering commitment to creating toys that bring joy to children and parents worldwide. Parents want the permission to play, which is why this platform is so important in empowering parents to create lasting, joyful memories with their little ones, prioritizing laughter, imagination, and exploration.
Playgro is based in Melbourne, Australia, but the company has seen success across the globe. Its products are distributed to more than 110 countries, with a presence in several retail stores. The company’s toys are designed for kids ages 0 and up, and are all non-toxic, phthalate-free, lead-free, and BPA-free.
The new Fun First platform has already launched on the official Playgro website, with its animal mascots front and center.
