Playmates Toys Unveils Billie Eilish Collectible Figures, Fashion Dolls

Source: Playmates Toys/The Toy Book

At Toy Fair New York this past February, Playmates Toys was among a few licensees that were teasing collaborations with singer-songwriter Billie Eilish.

While the products were kept largely under wraps, the time has come to pull back the curtain on the first round of collectible figures and fashion dolls inspired by Eilish’s music video appearances. Playmates, in collaboration with Bravado, launched pre-orders for the “All the Good Girls Go to Hell” 6-inch Collectible Figure and “Bad Guy” 10.5-inch Fashion Doll.

Both are available for preorder through Target and the official Billie Eilish website.

Source: Playmates Toys/The Toy Book

The “Bad Guy” doll features 14 points of articulation, rooted hair, and comes dressed in the yellow hooded sweatshirt and pants from the video. The package is eco-friendly and transforms into a display backdrop.

The “All the Good Girls Go to Hell” figure features 18 points of articulation and comes with removable, 3-point pivoting wings. As with the doll, the package becomes a display backdrop that fans can use for display.

Both the doll and the figure are expected to ship beginning Oct. 15.

Additionally, Eilish recently entered into a collaboration with Fender for a signature edition ukulele.

About the author

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.