PlayMonster is launching the PlayMonster Influencer Network, a group of social personalities designed to show off the company’s toys and games and engage with audiences across TikTok, Instagram, and YouTube.
Members of the PlayMonster Influencer Network include @games4two, a couple who play board games together on TikTok; TurboToyTime, a father and his sons who share their love of toys and games on YouTube; and @gettishow, a world-record-setting hula hooper who has a TikTok channel.
“Launching the PlayMonster Influencer Network is a cornerstone of our mission to connect people through social, shareable play experiences,” says Jonathan Berkowitz, CEO of PlayMonster. “Our founding network partners will enhance our digital presence through fall 2025 and beyond and connect our brands with a captive consumer audience directly on the platforms where they’re finding new products, creative inspiration, and viral trends. We can’t wait to see the twists our influencers add to PlayMonster products.”
The PlayMonster Influencer Network has a combined reach of more than 50 million followers. PlayMonster will use the network to promote new launches and fan favorites, including Five Second Rule, Pigs on Trampolines, Yeti in My Spaghetti, Spirograph, Koosh, and more.
