Playview Brands has renewed its licensing agreement with Hasbro‘s NERF brand. As a result, fans of foam-blasting fun can expect to see new shapes, sizes, and features to keep the battle alive.
Recently, Playview released the NERF Transport & Storage line. Other well-known lines include NERF BUNKR Battle Zones, a customizable game field toy line. This line aims to elevate NERF play by equipping fans with the ability to create and customize their battlefield with large-scale inflatable obstacles and accessories that take blaster battles to the next level. Playview’s line of BUNKR products use a game card system that reinforces active, imaginative, and immersive play.
“It’s a thrill to extend our partnership with NERF, a brand that shares our commitment to delivering long-lasting memories of fast-paced fun,” says Andrew Sparkes, Senior Vice President, and General Manager at Playview Brands. “There are endless possibilities with the NERF BUNKR Battle Zones line, and we can’t wait to be able to provide enthusiasts with new and innovative ways to have a blast.”
Adam Kleinman, Senior Vice President & General Manager of NERF & Sports Action at Hasbro, adds, “NERF has long prided itself on our products’ ability to provide the tools that catalyze social active play, and NERF BUNKR Battle Zones help set the stage even further. We are proud to renew our partnership with Playview Brands and continue to watch our fans invent new ways to battle.”
