PMI Kids’ World is now the global master toy partner for Stumble Guys, a multiplayer party battle royale video game known for its fast-paced, frenetic, and highly social experience. The new toy line is set to debut in 2024 and will feature fan-favorite characters known as Stumblers.
Named one of the top 10 most downloaded apps in the world in 2022, Stumble Guys has built a large following with more than 45 billion engagements across TikTok, YouTube, and Discord, with original content, fan art, and more. This will be the game’s first line of collectible toys.
“Stumble Guys is a vibrant universe that is home to one of the most loyal communities in the world,” says Naz Amarchi, Senior Vice President & General Manager, Stumble Guys at Scopely. “This partnership with PMI Kids’ World marks a significant milestone that reflects our thoughtful approach to expanding the Stumble Guys brand. While we are just at the start of our journey, we believe we have an incredible opportunity to collaborate with partners and create even more ways for our player community to meaningfully engage with Stumble Guys outside of the game.”
“We can’t wait to immerse our fans further in the world of Stumble Guys,” says Omer Dekel, Chief Operating Officer of PMI Kids’ World. “The chaotic fun of the game is brought to life by the unique qualities of each Stumbler, and we’re excited for fans to bring home these collectibles not only as toys but as trophies.”
Stumble Guys is currently available on mobile and PC, and is expected to launch on Xbox and PlayStation soon. The brand has already introduced a line of collectible trading cards, as well as additional entertainment and consumer product partnerships.
