A big hit from the LA Fall Toy Previews has officially been revealed.
PMI is throwing on the gloves to create a toy line inspired by the mixed martial arts action of the UFC. In a deal brokered by IMG, PMI will unleash a range of toys and collectibles featuring the likenesses of UFC fighters including Conor McGregor, Max Holloway, Valentina Shevchenko, Amanda Nunes and more.
We are excited to partner with UFC, a global leader in mixed martial arts, to bring their iconic fighters to fans in a whole new way. UFC is one of the fastest-growing sports, now forming part of the 'Big 5' in the USA. As demand continues to rise, we are eager to meet the needs of UFC fans and collectors. Our collaboration reflects our commitment to delivering exceptional quality and authenticity. Every figure and accessory in this collection has been crafted to perfectly capture UFC and its greatest fighters. We can’t wait for fans to experience the intensity and excitement of the Octagon in their own homes.”
— Omer Dekel, CEO, PMI
The new UFC line launches at retail next spring with 2.5-inch collectible figures, 3-inch articulated mini action figures, and 4.5-inch action figures.
Highlights include:
- UFC Collectible Punching Bag Capsule: Collectors can find 1 of 12 mini fighters. Each fighter comes with a connecting Octagon base, allowing collectors to build a complete Octagon. The collection also features accessories, stickers, and a mini poster.
- UFC Action Figures 4.5 inch 1-Pack Window Box: Collect four figures, each equipped with personalized accessories.
UFC boasts more than 700 million fans, including 283 million social media followers. UFC is part of TKO Group Holdings alongside WWE.
