Mojang Studios is going big for its next phase as the creator of Minecraft sets up shop at Licensing Expo to explore new ways to extend the franchise beyond the game.
Since its debut in 2009 (it went wide in 2011), Minecraft, with its cross-platform approach, has sold more than 300 million copies and stands tall as the best-selling video game of all time. Now a bona fide evergreen brand, Minecraft boasts more than 180 licensing partners in nearly every consumer products category. Federico San Martin, Senior Director of Global Consumer Products, works with several partners to foster global expansion, including Retail Monster in the U.S.
This year, Minecraft partnered with Walmart to develop a U.S. retail program to support the brand’s 15th anniversary. Additionally, new licensing partners are joining Minecraft this year, including Pez (candy), Dynacraft (bikes), Igloo (coolers), and more. This summer, PMI Kids’ World will release a new range of Minecraft-inspired impulse, plush, collectibles, and stationery.
“Minecraft has evolved into an unparalleled evergreen media franchise, and we are excited to see the boundless possibilities this partnership holds,” says Omer Dekel, CEO of PMI Kids’ World.
MINECRAFT: THE MOVIE
On April 4, 2025, Mojang Studios, in collaboration with Legendary Pictures, Warner Bros., and Vertigo Entertainment, will release the first-ever live-action cinematic adaptation of Minecraft.
The film from director Jared Hess (Napoleon Dynamite) features an ensemble cast including Jason Momoa (Aquaman), Jack Black (The Super Mario Bros. Movie, Tenacious D), Danielle Brooks (Peacemaker), and more.
Mojang and Warner Bros. are collaborating on an extensive licensing and promotional program to support the film.
Visit Minecraft at Licensing Expo in Booths J110 and J112
18-INCH MINECRAFT BIKE
This bike features custom Minecraft graphics on the frame, fork, chain guard, and training wheels, and comes with a removable plush Creeper head. It has an adjustable seat and removable training wheels.
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MINECRAFT INVENTORY CHEST SERIES ONE: BIOME DISCOVERIES
These Minecraft inventory chests include four slots and four unique items from in-game biomes. Each item is designed to stand freely or be showcased in their slots. Series 1 features four chests.
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MINECRAFT GIANT GRASS POOL FLOAT
Transporting the iconic Minecraft pixelated landscapes from the screen to the pool, this adult-size float is crafted from high-quality, durable vinyl. It has reinforced seams and a convenient three-way valve for easy inflation.
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MINECRAFT 3D FOAM BAG CLIP SERIES 1
The first series includes 11 Minecraft characters as 3D foam bag clips. Each surprise bag contains one figure such as Steve, Alan, Chicken, Creeper, and more. There are two mystery characters as well.
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LEGO MINECRAFT THE ENDER DRAGON AND END SHIP
This 657-piece video game-inspired building set invites kids to join the Ender Explorer and Ender Knight on an epic quest in the End biome as they face off against the Ender Dragon, Enderman, and the Shulker.
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MINECRAFT COSTUMES COLLECTION
Kids can dress up as Minecraft characters in this line, featuring an Ender Dragon Inflatable, Wither Skeleton Hooded Jumpsuit, Husk Jack O’Lantern Hooded Jumpsuit (pictured above), and the 15th-Anniversary Sword and Pickaxe (pictured left), rendered in pixelated plastic.
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MINECRAFT LEGENDS DEVOURER FIGURE
Kids can bring the action of Minecraft Legends into the real world with this slime-spewing Devourer figure and in-scale 3.25-inchheroic Ranger.
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A version of this feature was originally published in The Toy Book’s 2024 Licensing & Entertainment Issue. Click here to read the full issue! Want to receive The Toy Book in print? Click here for subscription options!
