Pudgy Penguins, a global Web3 property, is partnering with top publisher Random House Children’s Books of Penguin Random House.
The brands are coming together to create Pudgy Penguin’s first book, Worst Birthday Gift Ever. The book is written by Michael Leviton and illustrated by Kuma Labs. Set in the magical world of Pudgy Penguins, the book follows the misadventures of Pongo, one of the Lil Pudgies.
Worst Birthday Gift Ever comes out in Nov. 4, in time for holiday gifting. The hardcover picture book is for kids ages 4 and up.
“Random House Children’s Books is the gold standard in publishing,” says Luca Netz, CEO of Pudgy Penguins. “They understand the power of narrative and building lasting characters. As the leading Web3 brand bringing digital culture into the mainstream, this collaboration marks a major milestone in our continued expansion. Worst Birthday Gift Ever is more than a book — it’s the next chapter in a movement that’s already resonating with kids, collectors, and families around the world.”
This release marks the first publishing deal for Pudgy Penguins. Pudgy Penguins are beloved web characters. The IP debuted in 2021 and has 1.8 million Instagram followers and is one of the most successful NFT collections. Beyond the digital collectibles, fans can find Pudgy Penguins as toys and digital experiences. The bran has retail partnerships with Walmart, Target, Walgreens, and more retailers.
“We are so excited to introduce this adorable new picture book to the millions of devoted Pudgy Penguins fans, as well as new readers eager for more penguin-themed content,” says Sara Sargent, Senior Executive Editor, Random House Books for Young Readers. “With its glittery cover, cheery illustrations, and laugh-out-loud story featuring the penguins’ wacky hijinks, kids will be begging to read Worst Birthday Gift Ever over and over again.”
For more information, visit pudgypenguins.com and rhcbooks.com.
