Relatable, known for its Emotional Support plush line and party games like What Do You Meme?, is taking its products across the globe with several new distribution partners.
Relatable will partner with Character Options in the United Kingdom; they will focus on retailers in the region. In the second half of this year, Banter Toys and Collections will expand Relatable’s presence in Australia and New Zealand.
In January of next year, the company will also partner with Just Play to distribute in Europe. Following a 30% growth in the U.S. last year, the company aims to expand on the momentum on a global scale. Just Play is a key player in toys and games and will oversee distribution while supporting Relatable’s Emotional Support Pals plush line.
“This is a pivotal moment for Relatable as we expand our reach with leading international partners. Our mission has always been to create culturally resonant, trend-driven products that connect with consumers worldwide. Partnering with Just Play, Character Options and Banter Toys not only strengthens our international foundation, but also opens the door for new creative collaborations, retail innovation, and meaningful global brand engagement. We’re excited to shape the future of play on a broader stage and continue to accelerate our recent growth.”
For more details on the company’s product portfolio, visit www.relatable.com.