Ryan’s World is about to get a lot bigger. Following last year’s foray into toys, pocket.watch unveiled plans to turn Ryan’s World—based on the kid-host of Ryan ToysReview—into “a true global lifestyle franchise.” The expansion of Ryan’s World is anchored by new partnerships and licensees, including Just Play, Jada Toys, Kids Preferred, American Greetings, and Zak Designs. pocket.watch will extend Ryan World’s beyond toys and introduce new categories including sleepwear, backpacks, lunch kits and accessories, Halloween costumes, party goods, social expressions, hydration, furniture, and home goods.
The expanded Ryan’s World line will kick off with Just Play, which will produce a variety of products including toys, play sets, a range of role play and dress up clothing, musical instruments, and seasonal products that include inflatables. The line kicks off with a Ryan’s World Combo Panda feature plush, a karate-chopping plush featuring lights, sounds, motion, and phrases from the character. More products will be available at retailers globally in this fall.
Jada Toys is the global vehicle partner for Ryan’s World. The comprehensive range will include vehicles in all sizes and scale, R/C, and die-cast, and will debut in time for Easter exclusively at Walmart in the U.S. The range will also introduce Combo Panda Airlines, an airline set featuring Ryan and his cast of friends and a Combo Panda Skateboard Stunt R/C, featuring a 9-inch figure that spins, pops wheelies, and rights itself when it falls over.
Kids Preferred brings Ryan’s World into the wooden toy category, with wooden toys, trains, puzzles, and more slated for launch this fall.
pocket.watch will also introduce a variety of expanded category offerings beyond toys. American Greetings expands Ryan’s World into party, social expressions and seasonal goods. Zak Designs bring Ryan’s World home products such as dinnerware and water bottles to stores this spring.
Additionally, pocket.watch is working alongside Accessory Innovations, Komar Kids, High Point, Handcraft, Fun World, Sun-Staches, Idea Nuova, Far Out Toys, Walmart, and others to create a range of Ryan’s World apparel, Halloween, back to school, home, accessories, seasonal toys, and wheel goods.
