The youngest woman on BBC’s Dragons’ Den will present the day two keynote at 2024’s Brand Licensing Europe.
Sara Davies will present at 12:30 p.m. on Sept. 25, for a fireside chat with the Global Licensing Group titled “Crafty Licensing: Transforming a business through brand licensing.” She will speak on her personal business journey, growing Crafter’s Companion into a global business.
We know how important innovation and product development are to retaining our loyal customers throughout their crafting journey as well as the role they play in reaching new pockets of customers to continually expand the business. Brand licensing has been a key tool in this strategy, and I can’t wait to share insight into our experience and meet other retailers, manufacturers, and brands at BLE in September.
Crafter’s Companion is known for its variety of crafty products, including several designed especially for kidults. The company signed a multiyear deal with Warner Bros. Discovery Global Consumer Products in 2023, and has developed the licensed Fan-Art Like a Pro range. In her keynote, Davies will discuss how her team developed a license-friendly range and found new opportunities. She will also announce new range of extensions and licenses for the company.
Brand Licensing Europe is an annual event in London focused on licensing and brand extension. The event welcomes more than 9,500 manufacturers, retailers, distributors, and licensing agents.
This year’s Brand Licensing Europe runs from Sept. 24-26 at ExCel London. Visitors can register for a free ticket now on the official website.
