German toy manufacturer Schleich is noting last year as a year of considerable growth, reporting a 12% growth across North America and the opening of its 100th retail location in October. With this year being the company’s 90th anniversary, Schleich is looking to continue its expansion and focus on boosting its online presence and community with various brand experiences and digital content.
President of Schleich North America, David Albert, shares his reflections on the milestone year: “Schleich’s extraordinary performance in 2024 demonstrates the unwavering strength of our brand and the passion of our growing brand community. By expanding our brand presence at retail and continuing to inspire creativity through play, we are setting the stage for an exciting future as we celebrate this milestone anniversary year.”
Kelli Masilun, Senior Director of North American Marketing, adds: “Schleich has always been a brand that inspires imaginative storytelling and play, but we are equally inspired by our incredible brand fans. Our community is at the heart of everything we do, and it shows in the passion, creativity, and dedication of our consumers. As we celebrate 90 years, we are excited to continue growing alongside them, delivering even more opportunities for storytelling and imaginative adventures.”
For more information, visit the Schleich website, or visit its booth (No. 1565) at Toy Fair from March 1-4.
