Hot Wheels fans in The Kingdom of Saudi Arabia can look forward to new e-karting experiences across the country. Saudi Entertainment Ventures (SEVEN), part of Qiddiya Investment Company (QIC), shared that they would be working with Mattel to bring six e-karting race tracks to different cities in Saudi Arabia. SEVEN seeks to strengthen its portfolio and further build up the karting community by including these Hot Wheels e-karting experiences in its entertainment destinations. Overall, the company is spending more than SAR $50 billion to build 21 entertainment spaces in 14 locations in the country.
“We aspire to build solid partnerships that will enrich our innovative journey towards transforming Saudi Arabia into a leading global hub for entertainment through developing a unique entertainment ecosystem,” says Damien Latham, Chief Attractions Officer at SEVEN. “The partnership with the Hot Wheels brand will bring Mattel’s brand mission to the Kingdom — to ignite the challenger spirit that lives in every person to help them reach their true potential. It will help our guests build and nurture their skills, accelerating the potential of Saudi Arabia’s promising young drivers and helping shape the future of karting champions.”
Josh Silverman, Chief Franchise Officer at Mattel, adds, “Hot Wheels‘ captures the challenger spirit, inspiring everyone to reach their full potential. This ethos aligns perfectly with SEVEN’s mission to deliver world-class entertainment that brings joy and excitement. More than just an e-karting experience, it’s a turbocharged destination for families, thrill-seekers, competitors, and newcomers alike. We’re excited to partner with SEVEN to bring ‘Hot Wheels’ across the Kingdom.”
The e-karting experiences will be in six of SEVEN’s different entertainment locations: Riyadh, Makkah, Taif, Al Madinah, Tabuk, and Jazan.
