Licensing Expo is just around the corner, with doors to the trade show opening tomorrow. The event is expected to give attendees a look at numerous product previews, including the launch of a new offering from Super Impulse: The Zumbies.
Sharpe Matrix Licensing is the exclusive representative for The Zumbies. The agency will attend Licensing Expo, granting visitors a sneak peek into the brand ahead of its fall launch.
The huge buzz around collectible creepy cute Zombie mini-dolls will help drive the trendy tween marketplace for all creepy stringy merchandise being licensed this year, including stringy Zombie necklaces, creepy stringy backpacks and slippers, and all things with a very tactile creepy stringiness that bring their owners Good JuJu!
The Zumbies Walking Thread dolls are collectible string dolls offering “lucky juju” to their owners. Each doll comes with a trading card outlining the story of the doll’s demise. The brand aims to tap into the popularity of zombies, as well as the current trend of creepy and cute products within the tween and teen market.
“Super Impulse recognizes the importance of this cute and creepy trend, and we are bringing the only cute and creepy (and collectible) zombies to market this fall, with further limited editions of The Zumbies string dolls to hit market next year,” says Alan Dorfman, President of Super Impulse.
Sharpe Matrix Licensing will showcase The Zumbies at Booth No. A-126. Licensing Expo will run from May 21-23 at the Mandalay Bay Convention Center in Las Vegas.
Licensing Expo attendees can visit The Toy Book and The Pop Insider in Booth. No. G234 to pick up copies of our new issues — while supplies last — and discuss opportunities with our brands.
