Showcase, a Canadian retailer that bills itself as “Home of the Hottest Trends” is expanding its footprint in the U.S. market after opening 10 stores in the Northeast three years ago.
The company, which sells toys and novelties alongside home, health and beauty, candy, and food items, will open 27 stores across 12 states beginning next month. Showcase features a “try it before you buy it” retailtainment environment that includes interactive demonstrations.
“Now that Showcase has saturated the Canadian market, occupying space in 93% of the country’s malls, we believe there is tremendous growth potential for our unique business model in an untapped U.S. market,” says Samir Kulkarni, CEO, Showcase. “Millions of American consumers are in for an amazing surprise when they are introduced to the Showcase brand and discover our stores are filled with the hottest and trendiest items they won’t find anywhere else.”
Showcase launched in 1994 and will have 146 stores by the end of the year. The U.S. stores will be supported by a new, 147,000-square-foot distribution center in New York.
The company cites TikTok as a leading driver of top trends and counts Jazwares‘ Squishmallows, Funko Pop! Vinyl figures, and trading cards among its top items. Additionally, the company’s proprietary trendspotting technology “uses sophisticated techniques, powered by algorithms and artificial intelligence (AI), to understand and identify trending products.”
Speed-to-market is a key part of its business model, with Showcase touting an average concept-to-shelf delivery time of just 53 days.
SHOWCASE U.S. STORE LOCATIONS OPENING SUMMER 2022
- Westfarms, Hartford, CT
- Woodfield Mall, Chicago, IL
- Burlington Mall, Burlington, MA
- Holyoke Mall, Holyoke, MA
- Natick Mall, Natick, MA
- Northshore Mall, Peabody, MA
- South Shore Place, Braintree, MA
- Arundel Mills, Hanover, MD
- Mall in Columbia, Columbia, MD
- Towson Town Center, Towson, MD
- Great Lakes Crossing, Auburn Hills, MI
- Twelve Oaks, Novi, MI
- Mall of New Hampshire, Manchester, NH
- Mall at Rockingham Park, Salem, NH
- Pheasant Lane Mall, Nashua, NH
- Paramus Park, Paramus, NJ
- Rockaway Townsquare Mall, Rockaway, NJ
- Willowbrook Mall, Wayne, NJ
- Eastview Mall, Rochester, NY
- Palisades Center, West Nyack, NY
- Smith Haven Mall, Lake Grove, NY
- Walt Whitman, Huntington Station, NY
- Beachwood Place, Beachwood, OH
- Park City Center, Lancaster, PA
- South Hills Village, Pittsburgh, PA
- Providence Place, Providence, RI
- Fair Oaks, Fairfax, VA
Additional information about the company, its new store openings, and its live social media events can be found at shopatshowcaseusa.com/
