Sophie Lightning Named NERF Chief TikTok Officer

Sophie Lightning | Source: Hasbro/The Toy Book

For Sophie Jamison, it’s NERF or nothin’!

Best known to her TikTok followers as Sophie Lightning or Nerfers101, Jamison has been named CTO (Chief TikTok Officer) for Hasbro‘s NERF brand, effective immediately.

The social media content creator was one of 10 finalists to interview with a panel of Hasbro representatives for the position that garnered more than 1,000 applicants after an open call went out last month. Jamison’s Nerfers101 account on TikTok boasts more than 1.8 million followers that have contributed more than 38 million likes for her blaster-based videos. The appointment of Sophie Lightning as NERF CTO was made by actress China McClain (Descendants, Black Lightning).

https://www.tiktok.com/@nerf/video/6954337087055236357?is_copy_url=1&is_from_webapp=v1

The Rhode Island-based blaster enthusiast will earn a salary of up to $10,000 a month for up to three months to create content, help develop strategy, and set the tone for NERF’s official account on the popular video platform. Jamison is currently a Junior in college and has been developing her own consulting company in addition to working as a motivational speaker sharing her story and emphasizing the importance of authenticity and passion in pursuing life endeavors and achieving goals.

@sophie.lightning

@nerf #Nerfapplication It’s Nerf or Nothin!

♬ Best Day Of My Life – American Authors

Look for official NERF content to roll out on TikTok @nerf starting now.

About the author

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book and Co-President of The International Toy Magazines Association (ITMA). He is also a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC), New York Comic Con, Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.