In lieu of its usual reveals at Toy Fair New York, Spin Master has pulled back the curtain on its 2022 portfolio of new toys and games. This year’s assortment includes new intellectual property (IP) such as Whiffies, expansions within evergreen brands such as PAW Patrol and Rubik’s, and an array of licensed products from The Batman, the Wizarding World, and more.
“At Spin Master, we’re relentless in our pursuit to reimagine where imagination can take us,” says Chris Beardall, Spin Master’s president of toys and chief commercial officer. “Our deep understanding of play allows us to identify emerging trends and this year we’re delivering play experiences that spark creativity, fuel fandoms and deliver the pure joy that comes with play, for every child.”
As part of its new product unveiling, Spin Master has placed its toys and games within five trend areas: Next-Gen Creator, Dopamine Delights, Going Play-ces, Playsponsible, and Fueling Fandom.
Next Gen Creator
Kids can express themselves and tap into their inner artist and DIY expert with toys and activities designed to mesmerize, customize and surprise.
- Kinetic Sand Swirl N’ Surprise: Kids can swirl sand to create beautiful sand art. This set includes new tools and a total of two pounds of sand in red, purple, green and yellow. Available this fall.
- Cool Maker Stitch N Style Fashion Studio: This all-in-one fashion studio makes sewing easy and automatic with innovative thread technology and sewing sensors, safe for budding fashion enthusiasts. Kids can customize creations with trendy prints that are applied with water or use their own fabric for the ultimate DIY fashion accessory projects. Available this fall.
- Cool Maker Go Glam Nail Surprise: Peel to reveal over 40 press-on nails with unique features like water reveal, scented, glow-in-the-dark, 3D statement nails, plus other surprises like holographic nail stickers, and kid-safe nail polish. There are 12 styles to discover including Rock N’ Roll Chic, Kawaii Cute, Seashell Shimmer, and VSCO Vibin’. Available this spring.
- GUND Magic Draw and Glow Panda: This 11-inch plush panda features a special, soft, glow-in-the-dark fabric. Using the included UV light pen, kids can draw with light to activate the fabric’s glow effect, creating luminous designs that will fade away after two minutes so kids can draw and create over and over again. Available this spring.
Dopamine Delights
Spin Master says that these “playful pleasures” are designed to “Ignite the senses of smell, sight, and touch.”
- Whiffies: These scented collectible animal toys have fluffy plush tails that smell like kid-favorite ice cream flavors. Kids can collect 20 different ice cream scents including Stra Better Ice Cream, Banana Bryne, Popcorn Penny, Camilla Caramel, rare Root Beer Bella, and the super rare translucent Sophie Sprinkles. Available this spring.
- Rubik’s Phantom adds a new challenge to the classic 3×3 cube by using thermochromic technology to temporarily reveal the tile color with touch. Cubers can engage cognitive and muscle memory as well as fine motor and problem-solving skills. Available this fall.
- Glow-in-the-Dark and Shimmer Feature Orbeez: Each contains 1,500 grown Orbeez and a reusable container for easy storage. Available this fall.
- SwimWays Dry Float: The above-water Dry Float comes in three styles. Teens can sit upright in the Socializer, lie back in the Lounger, or relax under a removable canopy in the Shadester, all while staying completely dry. These are made from translucent PVC allowing for an unobstructed view. Each colorful Dry Float features an integrated cupholder, and patent-pending Hyper-Flate Valve Technology for 3x faster inflation and deflation. Available this spring.
Going Play-ces
Vehicles are hot this year, and Spin Master has five suggestions for kids looking to add movement to their play experiences.
- Hatchimals CollEGGtibles Rainbow-cation Camper: This camper van transforms from vehicle to playset with a hatching experience. Kids can crack open the door to open the play set and find a surprise, discover hidden accessories, and play with an exclusive poodle family. Available this fall.
- Wizarding World Magical Minis Hogwarts Express Train Set: The Hogwarts Express comes with exclusive Harry Potter, Hedwig, Hermione Granger, and Crookshanks figures along with 12 accessories including a Honeydukes trolley with mini sweet accessories and chocolate frogs that can attach inside the playset. Available this fall.
- The Batman Turbo Boost Batmobile R/C: Wheelie into action with this The Batman movie-inspired Batmobile. Kids can activate the wheelie with a push of a button and watch this high-performance R/C hit turbo speeds. The rear engine flame lights up as Batman accelerates into Gotham City on his mission to chase down Penguin. Available this spring.
- PAW Patrol Big Rig Pups Highway HQ: This new playset transforms into a three-foot-wide HQ with a garage spot for each pup, a tune-up and car wash station, vehicle launcher, and lights and sounds. It comes with a Chase figure and truck. Available this fall.
- Monster Jam Monster Garage: The ultimate mega-sized Monster Garage playset has space to display and store up to 20 1:64-scale Monster Jam trucks. Kids can practice tricks with the attached jumps and stunts and use the five-level kid-powered ratcheting elevator to lift Monster Jam trucks to new spots. Includes an exclusive 1:64-scale Monster Jam monster truck and lift handle for easy transportation. Available this fall.
Playsponsible
Spin Master is embracing diversity and inclusiveness through play with games and activities designed to make all kids feel represented.
- Truly You! Character Creator: Kids can design and create characters that are as diverse as the communities we live in. Kids choose fashion plates (a head, top and bottom), trace the outline, and color them in. There are six unique characters including a Paralympian, Indigenous fashion designer and non-binary healthcare worker. The set was created in collaboration with the 6ix Academy in Toronto, an award-winning inner city business and arts program that spearheads social justice pursuits in fashion, design and marketing. Available this fall.
- Sago Mini School: The newest topic added to the curiosity-led learning app for 3–5-year-olds is all about self-discovery. In About Me, kids start in Character Creator, creating their own image. With the guidance of several diversity boards and committees, the Sago Mini team created a wide range of diverse and inclusive customization options including head coverings, wheelchairs, skin tones, birthmarks, hair textures, and more. Available this spring.
- Toca Life World: Diversity and inclusion is the norm for Toca Boca. With gender neutral characters of all ages and characters with mobility aids, hearing devices, prostheses, a multitude of hair types and textures and skin tones, Toca Life World is a mega-app that connects all Toca ife apps into one. Available this spring.
Fueling Fandom
At our sister publication, the Pop Insider, the tagline “Fuel Your Fandom” represents an ever-expanding world of licensed merchandise for every interest. Spin Master agrees, with a collection of licensed toys involving fan-favorite superheroes, witches, wizards, and more.
- Sanrio’s Hello Kitty and Friends Loves Purse Pets Collection: Each purse features designer details including fleece ears, embroidery, and a printed nylon strap with white metallic hardware. Purse Pets feature more than 30 sounds and reactions with new games and music. The collection includes Hello Kitty, My Melody, and Chococat. Available this fall.
- Batman 4-inch Action Figures: Kids can recreate epic crime fighting scenes with new superhero and supervillain figures. The assortment includes Batman, Wingsuit Batman, Selena Kyle, and Penguin, each with 11 points of articulation, three accessories and an Evidence Collector Card. Available now.
- Wizarding World Magical Minis Diagon Alley Playset: Kids can take Hermione Granger to Weasleys’ Wizard Wheezes and discover the light-up Love Potion display. Next head over to Eeylop’s Owl Emporium to check out adorable owls and then enjoy a treat at Florean Fortesque’s Ice Cream Parlour. The set features lights and sounds and comes with two figures and 18 additional accessories. Available this fall.
- Gabby’s Dollhouse Cook with Cakey Role Play Kitchen: Kids can practice cooking skills with this play kitchen that looks just like the kitchen on the hit series from DreamWorks Animation, now streaming on Netflix. Kids can wist the knobs on the stove for fun cooking sounds or place the included Cakey on the cookbook stand to hear phrases, music and sounds from the show. The set includes 23 kitchen accessories and pretend food. Available late fall.
For an extensive preview of 2022’s hottest toys and games, check out the February 2022 issue of the Toy Book — aka the BIG Toy Book — on its way to subscriber mailboxes now and available digitally Feb, 19.
