Like PAW Patrol, Spin Master is on a roll.

The company checked in with its fourth quarter and full-year 2024 earnings this afternoon, bucking the trend with revenue hitting $2.2 billion last year, an increase of 18.8% over 2023. Melissa & Doug contributed $374.7 million to the total take. In Q4, the company’s revenue spiked 29.1% to $649 million, including $136 million in Melissa & Doug revenue.

Spin Master, which reports its business under three “Creative Centers,” says that revenue in Toys increased 25.9% followed by a 16.6% decline in Entertainment and a 5.4% dip in Digital Games.

"I'm proud of our team's relentless commitment to creating magical play experiences by launching excitement and innovation in the toy category, enhancing customization and value in digital games, and producing engaging entertainment content that resonates with audiences globally. These collective efforts helped us achieve our 2024 Gross Product Sales and Revenue expectations. We are pleased with our progress in integrating Melissa & Doug, which had a strong year, generating growth with new product launches and expanded distribution. Looking forward, we are excited about our formula for growth across all our Creative Centers, including innovation and licenses within Toys, a positive trajectory in Digital Games driven by Toca Boca World and Piknik, and our strong Entertainment content pipeline, all in support of our goal of igniting kids' imaginations and driving and sustaining long-term, profitable growth to maximize shareholder value."
Max Rangel
— Max Rangel, Spin Master's Global President & CEO

The company also improved in other metrics, showing positive results in its balance sheet.

Looking ahead, the company issued guidance for 2025 anticipating a 4-5% growth in gross product sales with an overall revenue increase of 4-6% compared with 2024.

The company plans to hold an earnings call with management tomorrow.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book and Co-President of The International Toy Magazines Association (ITMA). He is also a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC), New York Comic Con, Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.

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