A collaboration between Spin Master and Tetris will bring the iconic game from the screen to the physical realm. Tetris fans can play through tangible products, including multiplayer board games, puzzles, cards, and more.
The partnership is facilitated by global licensing agency IMG. Spin Master manufactures the Rubik’s Cube, among other bestselling toys. “Tetris has a massive following and a storied legacy of stimulating minds around the world,” said Adam Hyman, VP Marketing and Global Business Team Lead, Games & Outdoor. “We are excited to infuse Spin Master’s signature innovation into a line of physical puzzles and games inspired by this iconic video game delivering new twists on the classic challenge of Tetris.”
Tetris was released as a playable game in 1985. It has been published on over 65 platforms and set a Guinness World Record for the most ported game. Though long published by Nintendo, the rights belong to creator Alexey Pajitnov.
“We are delighted to work with Spin Master to further extend the Tetris brand into a new realm of interactive play. Tetris has always been about challenging the mind and sparking joy, and now, through this agreement, we’re taking that experience beyond the screen and into homes around the world,” said Maya Rogers, CEO of Tetris. “We look forward to seeing how fans of all ages will connect with the Tetris-inspired puzzles and games, and we are excited about the future this collaboration promises.”
The new toys are available in stores and online through major retailers. To learn more about this collaboration, visit spinmaster.com
