Spin Master is expanding on representation and inclusion in its products.
The global children’s entertainment company teamed up with the Toronto-based 6ix Academy, an inner-city business and arts program dedicated to social justice pursuits, for an all-new fashion illustration set.
The Truly You! Character Creator set is inspired by fashion design plates and allows kids to mix characters with a variety of outfits. They can trace outlines, learn about character backgrounds, and create diverse identities with diverse interests.
The inclusive collection features six individuals, each with a character card that speaks to their unique identities. The characters include a young indigenous fashion designer, a gender-fluid content creator, an astronaut aiming to increase Black women in STEM careers, a Paralympic athlete, a non-binary frontline healthcare worker, and a Muslim fashion and beauty influencer.
“When we first met with the 6ix Academy, we were so inspired by their fresh take on a classic activity toy we quickly joined forces to bring Truly You! Character Creator set from concept to consumers,” says Jennifer Skewes, vice president and global brand team leader of activities and building sets at Spin Master. “Designed for kids by kids, we hope that children feel included and inspired by the Truly You! Character Creator set, mixing and matching to explore characters that are as diverse as the communities we live in.”
The Truly You! Character Creator set is available for $19.99 exclusively on Amazon.
