Squishmallows, the No. 1 best-selling plush in the country from Jazwares, are about to be in Happy Meals at McDonald’s across the country.
“In partnering with McDonald’s we are able to bring fans a 360-degree Squishmallows experience that includes exclusive digital playlists, and special edition Squishmallows that will create one of the most elevated Happy Meal programs to date,” says Gerhard Runken, Senior Vice President of Brand & Marketing at Jazwares. “Happy Meals have featured so many iconic brands throughout the years, and this is a tremendous milestone for Squishmallows as we join forces with McDonald’s, one of the world’s most trusted and recognized brands.”
There will be 24 Squishmallows, including exclusive and seasonal plush designs, for kids to collect. 14 of the plush will also come with an exclusive playlist created by Universal Music Group that will encapsulate the plush’s personality. To access the playlists, kids need to scan the QR code on the Squishmallows packaging or Happy Meal box.
“This Happy Meal campaign brings the worlds of McDonald’s, Squishmallows and music together to elevate the fan experience and evolve our iconic Happy Meal brand in culture. Adding exclusive music playlists to our toys is a first for Happy Meal and we are extremely proud to collaborate with Jazwares’ Squishmallows, the #1 plush brand worldwide, and Universal Music Group on this initiative,” says Jennifer DelVecchio, Senior Director Global Campaigns and Alliances at McDonald’s.
Each participating McDonald’s location will have 10-12 of the Squishmallows.
