Steve Markey will lead sales and marketing at AMAV as Vice President of Sales and Marketing North America.
In his new role, Markey will oversee sales and marketing initiatives and focus on expansion in both mass and specialty retail markets. The move reflects AMAV US’s focus on expanding its footprint in the U.S. market.
Markey previously served as Vice President of U.S. Sales at Wyncor, Vice President of Sales and Marketing at Hog Wild Toys, Vice President of Sales at Green Toys, Head of Global Sales at Crazy Aaron’s, and Vice President of Sales and Marketing at PlanToys.
“Steve brings decades of experience and a deep understanding of the toy industry,” said Asher Diamant and Ben Diamant, Co-Founders of Diamant Toys, in a joint statement. Diamant Toys is the parent company of AMAV US. “His vast expertise will help streamline and expand our U.S. operations, create efficiencies, and lead strategic retail expansion, positioning us for immediate growth in this key market.”
AMAV and Diamant Toys manufacture a variety of toys on the market, including Icy Delights, Glow Pad, Ezee Beads, and rock painting kits.
“Diamant Toys and AMAV US have a remarkable history of creating unique and inspiring products for children and their families,” Markey says. “With its unparalleled commitment to in-house R&D and creative designs, the brand is uniquely positioned to deliver engaging toys that resonate with kids and stand out in the U.S. market. I’m grateful for the opportunity to build on Diamant Toys’ and AMAV’s legacy and look forward to collaborating with the team to expand our retail footprint in the U.S.”
