NYCC Exclusive: Nacelle Inks Licensing Deals for NacelleVerse Properties Across Toys, Collectibles, Publishing

The NacelleVerse is expanding at a rapid pace.

Ahead of its panel at New York Comic Con (NYCC) and hot on the heels of its first appearance at Toy Fair, Nacelle — the multimedia company behind The Toys That Made Us and A Toy Store Near You — inked a raft of licensing deals to extend its reach across multiple categories.

The Toy Book and our sister publication, The Pop Insider, can exclusively reveal that Funko, Grueling Magnets, and Bull Airs are among the first licensees on board to create products inspired by Biker Mice From Mars, Robo Force, Power Lords, The Great Garloo, and other properties in the NacelleVerse. The deals follow a recent pact with Oni Press to create comic books and graphic novels based on Nacelle intellectual property (IP).

The influx of licensing and partnership inquiries we’ve been receiving is proof that the NacelleVerse is gaining momentum simultaneously with drastically increased scale, we couldn’t be having more fun!"
Brian Volk-Weiss, Founder & CEO, Nacelle

Funko will produce Pop! Vinyl figures for Robo Force and Power Lords in 2024 followed by Biker Mice From Mars in 2025. Grueling Magnets will serve as the official magnet supplier of the NacelleVerse following founder Penny Daniels’ work with Nacelle producing promotional magnets for A Toy Store Near You, The Toys That Made Us, and Monster Squad. Finally, Bull Airs, a New York-based custom show company, will produce custom kicks inspired by Biker Mice From Mars.

Biker Mice From Mars is in development as an animated series in partnership with Ryan Reynolds (Deadpool, National Lampoon’s Van Wilder), Maximum Effort, and Fubo. Additional properties in the NacelleVerse include Sectaurs and Wild West C.O.W.-Boys of Moo Mesa.

Rooted in entertainment, Nacelle launched its consumer products division last year through reimagined classic toy brands, including Robo Force, which debuted at specialty retailers during the holiday season.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.

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