19 New Impulse & Novelties Toys for 2024

These miniature versions of NERF Super Soakers can clip onto kids’ backpacks and shoot water streams up to 18 feet away.

These squishy Peeps combine the look of the classic sweet treats with a tactile, sensory experience.

These transparent sensory tubes feature creepy, crawling creatures such as snakes, worms, and centipedes. Kids can watch as they zig and zag with each squeeze.

Each of the 90 micro-size Mixies comes with a unique reveal. Each one is on one of five teams: Moon (glow in the dark); Sun (UV reaction); Ice (cold temperature reveal); Star (glow-in-the-dark charms); or Rainbow (water reveal). Each team has common, rare, and ultra-rare characters for kids to collect, along with the limited-edition Rainbow…

These huggable companions easily attach to a laptop, pencil, phone, bag, and more. They come in a variety of vibrant colors to mix and match.

Plush milkshake treats in cow cups are now mini. These keychains come in three styles: a pink strawberry, a black sesame, and a lavender brew. Kids can use them to accessorize their bags, backpacks, luggage, lunchboxes, and more.

Fidget Blox are squishy, sensory, and satisfyingly fidgety. The Blox are available in three styles, each with a unique focus on fidget play: touch (squish and squeeze), sound (popping water beads), and vision (lava effect).

Designed to mimic the look of a marble, this Needoh has beautiful swirls and a super squishy jelly inside for satisfying squeezes. They come in assorted colors and every design is unique.

Kids can play a game anywhere with this three-in-one ball. With its flexible design and simple bands, the ball transforms into three different shapes: a traditional ball, a football, and a frisbee.

This collection includes 24 assorted 2.75-inch action figures and feature characters from online games such as Arsenal Reloaded, Build a Boat for Treasure, Brookhaven, Hide and Seek Extreme, Jailbreak, Legends of Speed, Livetopia, Murder Mystery 2, Muscle Legends, Ninja Legends, and SharkBite 2.

Each Tear & Share title includes 30-60 stickers across five sheets. Kids can tear the perforated line to separate a sticker from the rest of the sheet, then share stickers. Seven different titles feature stickers of sweets, birthday decorations, and more.

Kids can unbox one of 24 Stumble Guys characters with this surprise toy. The inner package of each box is designed to look like a real game map that can be used as a playing platform.

There are six squishy bears, each a different color of the rainbow. The bead-filled bears are covered in dots and designed for sensory play.

Collectors can pour the ingredients into the mold, add water, wait a few minutes, then peel the mold off to reveal a birthday cake dress for the L.O.L. Surprise doll. Afterwards, kids can decorate the cake dress with chunky glitter sprinkles.

This new collectible line is designed for kids who love surprises. Each chunky, multi-sensory character comes with different pop-out features and vibrant color-changing elements that delightfully sweeten the surprising experience. There are a variety of fun characters, such as animals and fruit, available.

The first series includes 11 Minecraft characters as 3D foam bag clips. Each surprise bag contains one figure such as Steve, Alan, Chicken, Creeper, and more. There are two mystery characters as well.

These snakes are posable, so kids can wear them on their arm, in their hair, or on their backpack. They can wrap around car seats, strollers, bicycles, and more. Kids simply pose them in a coiled strike position for realistic play. They can also be used as fidget toys.

These critters are both a fashion accessory and furry friend due to the hook and loop pads. Kids can drape them securely around their shoulders to show off their long, furry tails and bring them everywhere.

A fricition-powered design propels the buggy forward with an articulated astronaut figure ready to explore inside. Kids can open the buggy’s door to reveal a detailed command center that will ignitie their imagination for space missions and interstellar play.