It’s time for fun, and the 2025 edition of The BIG Toy Book features more than 600 new toys, games, and adjacent products that retailers should have on their radar to delight customers in the months ahead. Our Stock This! Premium Showcase kicks off the issue’s new product lineup with 17 new items.

Click on each product to learn more or click here to view this feature in print, complete with wholesale contact information.


AMAZING DIGITAL CIRCUS — VINYL FIGURE COLLECTION

This collection delivers all the “amazing” attitude of the wacky cast of characters as premium vinyl four-inch figures. Fashioned in fantastic detail, each character strikes one of their signature poses from the series, perfectly capturing their personality and bringing them to life. Each character is packaged in a special collector-style box that adds to its…

Product Facts

  • MSRP:
  • $12.99
  • Age:
  • 4+

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AVAILABLE: JULY 2025

The Toy Book participates in affiliate programs that may generate revenue for the site when a purchase is made through the links below.

TELETUBBIES BAG CLIPS

Take the magic of Teletubbyland anywhere with these Teletubbies Bag Clips! These adorable versions of Dipsy, Laa-Laa, Tinky Winky, and Po make a super cute accessory to add joy and personality to any bag.

Product Facts

  • MSRP:
  • $6.99
  • Age:
  • 3+

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The Toy Book participates in affiliate programs that may generate revenue for the site when a purchase is made through the links below.

BLDR SQUISHMALLOWS OUTDOOR ADVENTURE CLUB

Kids can build a Squishmallows campfire scene with this new BLDR set. It comes with Cam and Benny figures with squishable bellies, powered by SquishBrik by Original Squishmallows, and is compatible with major brick brands for creative fun. Pair with additional BLDR sets (sold separately) to create an entire an entire Squishmallows world (pictured above).

Product Facts

  • MSRP:
  • $19.99
  • Age:
  • 8+

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The Toy Book participates in affiliate programs that may generate revenue for the site when a purchase is made through the links below.

SPACE2INSPIRE STEM KIT

Ignite creativity and STEM exploration with the Space2Inspire STEM Kit. This collaboration with Dr. Sian Proctor blends art, science, and aerospace fun, featuring color-changing fins, a customizable parachute, and digital activities.

Product Facts

  • MSRP:
  • $59.99
  • Age:
  • 10+

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The Toy Book participates in affiliate programs that may generate revenue for the site when a purchase is made through the links below.

PAW PATROL SCRIBBLE SCRUBBIE 3 CT DELUXE SET

Little artists can color, bathe, and decorate three tail-wagging PAW Patrol Scribble Scrubbie Pets with six Washable Markers. Then, it’s bath time, and kids can see their designs wash off like magic, ready for another colorful mission. Take to the skies and dive into a world of color with Crayola, where no job is too…

Product Facts

  • MSRP:
  • $9.99
  • Age:
  • 3+

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The Toy Book participates in affiliate programs that may generate revenue for the site when a purchase is made through the links below.

BESTIES

Celebrate friendship with Besties — a set of two plush backpack charms connected by a magnetic heart. Kids can share one with their best friend and keep the other, symbolizing an unbreakable bond wherever they go.

Product Facts

  • MSRP:
  • $11.99
  • Age:
  • 3+

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The Toy Book participates in affiliate programs that may generate revenue for the site when a purchase is made through the links below.

BOBBEE

This water toy is made of 100% mildew-resistant, dishwasher-safe silicone. Kids can explore three different boat configurations, enhancing their creativity and problem-solving skills: Bob is a big barge; Bee is a smaller boat; then kids can combine them as BobBee.

Product Facts

  • MSRP:
  • $34.95
  • Age:
  • 3 MOS+

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The Toy Book participates in affiliate programs that may generate revenue for the site when a purchase is made through the links below.

LEGO STATIONERY CREATIVITY SET

Kids can plan their next LEGO builds using this set, which includes a LEGO gel pen, LEGO markers, a LEGO duck build, and more.

Product Facts

  • MSRP:
  • $24.99
  • Age:
  • 6+

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The Toy Book participates in affiliate programs that may generate revenue for the site when a purchase is made through the links below.

KITTY LITTER

Do you recognize this container? Your customers will, too! This kitty litter pail-inspired matching game features mischievous kawaii kitties. Players race to match colorful tiles first in quick, easy-to-learn play.

Product Facts

  • MSRP:
  • $14.99
  • Age:
  • 6+

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The Toy Book participates in affiliate programs that may generate revenue for the site when a purchase is made through the links below.

TOTAL ANIME 6.5-INCH CORE LINE ASST — CHAINSAW MAN

Total Anime delivers premium, meticulously crafted collectibles from beloved franchises featuring anime-accurate poseability and accessories. Created by lifelong fans, Jazwares’ mission is to help collectors re-create their favorite moments from the shows they love.

Product Facts

  • MSRP:
  • $16.99
  • Age:
  • 8+

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The Toy Book participates in affiliate programs that may generate revenue for the site when a purchase is made through the links below.

SWADDLE BABIES

Snuggle up with Swaddle Babies — adorable plush toys wrapped in soft, removable swaddles. Perfect for on-the-go cuddles, these lovable companions bring comfort and charm wherever the adventures take them.

Product Facts

  • MSRP:
  • $20.99
  • Age:
  • 3+

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The Toy Book participates in affiliate programs that may generate revenue for the site when a purchase is made through the links below.

POKÉMON X SQUISHMALLOWS (2025)

Get ready to snuggle with the Squishmallows Pokémon Eevee and Chancey plush! These ultra-collectible, ultra-squeezable plush are made with soft, high-quality materials and are perfect for snuggling during long car rides and sleepovers.

Product Facts

  • MSRP:
  • $17.99
  • Age:
  • 3+

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AVAILABLE: SPRING 2025

The Toy Book participates in affiliate programs that may generate revenue for the site when a purchase is made through the links below.

MRBEAST LAB SWARMS (2025)

The MrBeast Lab has been infiltrated by elemental energy and whipped everything into a fusion frenzy. The new and expansive MrBeast Lab Swarms Series “fuses” the elements – fire, ice, stone, and more – to create more than 100 all-new one-inch Fusion Swarms. Arriving in bold new designs and special finishes, each Swarm is revealed…

Product Facts

  • MSRP:
  • $2.99 (Single pack); $4.99 (3-pack); $9.99 (6-pack); $19.99 (14-pack)
  • Age:
  • 5+

Buy Now

AVAILABLE: JULY 2025

The Toy Book participates in affiliate programs that may generate revenue for the site when a purchase is made through the links below.

SPLASH JAM DUNK BALL

Cool off your hot shooting with this new Basketball and Sprinkler combination outdoor sports product. It’s a slam “dunk” fun yard sports toy. The sturdy base connects to any garden hose, and water “shoots” out the sides and top of the basketball hoop set.

Product Facts

  • MSRP:
  • $24.99
  • Age:
  • 4+

Buy Now

AVAILABLE: HOLIDAY 2025

The Toy Book participates in affiliate programs that may generate revenue for the site when a purchase is made through the links below.

CRAYOLA COLOURWHIRLS ARENA

Rip ‘Em, Spin ‘Em, and dive into the thrilling world of Crayola Colourwhirls! This innovative toy, similar to a spinning top, takes creativity to a new level. With colors that pop, it’s all about creating unique, spiraling art that will captivate kids and adults. Designed for competition, up to four players can join the action…

Product Facts

  • MSRP:
  • $24.99
  • Age:
  • 6+

Buy Now

AVAILABLE: HOLIDAY 2025

The Toy Book participates in affiliate programs that may generate revenue for the site when a purchase is made through the links below.

PREHISTORIC PALS DINOSAUR VEHICLE TOY AND BOOK GIFT SET

This perfectly packaged dinosaur gift set inspires kids to explore teamwork and mechanics through imaginative play. Sleek design and vibrant storytelling create the ultimate blend of fun and hands-on learning, fostering curiosity, motor skills, and a love for reading.

Product Facts

  • MSRP:
  • $34.95
  • Age:
  • 3+

Buy Now

The Toy Book participates in affiliate programs that may generate revenue for the site when a purchase is made through the links below.

MRBEAST LAB HYBRIDS

MrBeast Lab Hybrids mix-and-match action figures “fuse” the world of MrBeast Lab with the imaginations of kids and collectors alike. Each Hybrid figure arrives encased in a lab-style flask that provides a vessel for fans to conduct a new experiment and create a 4-inch-tall MrBeast Lab action figure. Fans can hunt for figures in varying…

Product Facts

  • MSRP:
  • $9.99 (Hybrid Pack); $19.99 (Multi Pack); $39.99 (Fusion Hybrid Lab)
  • Age:
  • 5+

Buy Now

AVAILABLE: JULY 2025

The Toy Book participates in affiliate programs that may generate revenue for the site when a purchase is made through the links below.
The BIG Toy Book 2025

A version of this feature was originally published in the 2025 edition of The BIG Toy Book. Click here to read the full issue! Want to receive The Toy Book in print? Click here for subscription options!

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book and Co-President of The International Toy Magazines Association (ITMA). He is also a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC), New York Comic Con, Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.

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