The 2024 edition of The BIG Toy Book just dropped and features curated showcases highlighting more than 325 new toys, games, and adjacent products across 13 categories.
Our Stock This! showcase includes 45 new products from various manufacturers across several categories, including action figures, arts & crafts, plush, and more, that retailers and other members of the trade should be aware of this year. Check out a digital version of this curated showcase below and click here to read the full issue!
STAR WARS DOORABLES GALAXY PEEK
Discover 25 figures inspired by content from the Star Wars universe. Chase after characters like Darth Vader, Luke Skywalker, Princess Leia, Han Solo, C-3PO, Grogu, and the Mandalorian. The Death Star-inspired capsule doubles as a display and includes four characters. Each mini figure stands approximately 1.5 inches tall and has the signature Doorables glittery eyes.
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LITTLEST PET SHOP — GENERATION 7 PET SURPRISE MYSTERY PACKS
Basic Fun! and Hasbro have a host of new LPS characters for fans of all ages!
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DISNEY BABY: BOUNCY DAY!
Join Mickey, Simba, Lightning McQueen, and more Disney and Pixar friends for a popping good time! This sturdy board book features four colorful pops for little hands to push and press as they explore counting, opposites, patterns, and more early learning concepts.
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FROST PIPS MINI BLOOMS
In the Santaverse lore, Frost Pips elves bloom from frost flowers and are known for their playful spirit and captivating charm. Kids can collect four different characters that are destined to become Santa’s Scout Elf helpers.
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Available: Holiday 2024
FRUITY BEAUTY COSMETICS VENDING MACHINE
This vending machine includes five drink-shaped, fruit-scented lip gloss containers that await dispensing. The flavors are peach-, blueberry-, watermelon-, or grape-scented. Kids will pull the tab to release the drink of choice, then continue to reveal two extra surprise treats in hidden compartments.
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Available: Spring 2024
GODZILLA X KONG ACTION FIGURES
Kids can return to Hollow Earth with Godzilla and Kong. This line of 6-, 7-, and 11-inch figures is based on the feature film Godzilla x Kong: The New Empire and includes Scar King, Battle Roar figures, and more.
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READY TO GROW LEARNING SET
There are eight posters that can be used to help kids express emotions, increase self-awareness, and understand compassion. The posters showcase different emotions for kids to discuss, remind viewers that they are enough, and provide calming advice.
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STAR WARS CONSTRUCT YOUR OWN LIGHTSABERS
Fans can discover the magic of LEDs and circuit science as they construct two glowing lightsabers. This official Star Wars STEM- certified science kit bridges the gap between the Force and real-world technology.
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DISNEY POP IT! PETS
More than 50 Disney characters are joining the Pop it! Pets family. Kids can collect Disney Princesses, princes, furry characters, and loveable sidekicks.
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Available: Fall 2024
ZIPSTRING LUMA
The viral hit gets a glow-in-the-dark update with a built-in glow string supercharger. Designed for indoor and outdoor play, ZipString Luma includes a USB-C charging cable and comes with five different strings.
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GIGGLE & HONEY MUSICAL JEWELRY BOX
These musical jewelry boxes feature themed artwork on the outside and lots of space for kids to store their jewelry on the inside. They come in three styles: Fairy, Unicorn, and Ballerina (pictured).
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POKÉMON SQUISHMALLOWS WAVE 4
Some of the cuddliest Pokémon are joining the Squishmallows family. The two latest Pokémon Squishmallows include Clefairy and Teddiursa, which come in soft 10- and 14-inch variations.
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CALM KIDS LANTERN
Kids can drift to sleep under the soothing illumination of this lantern. The set comes with a trio of storybook puzzle panels that can be mounted onto the lantern.
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Available: Spring 2024
STAR WARS: THE BLACK SERIES CLONE CAPTAIN REX PREMIUM ELECTRONIC HELMET
Inspired by Rex’s clone helmet featured in the Star Wars: Ahsoka live-action series, this helmet features a rangefinder that kids can flip up and down to hear series-inspired sound effects, and press the left-side button to distort their voice.
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Available: Spring 2024
COOKEEZ MAKERY FREEZY CAKEZ
After unboxing the ingredients, kids can mix, shape, and decorate their “ice cream” layers using the mold and themed cake topper. Then, they pop the cake into the fridge, turn the temperature dial down, and listen as the freezer plays ice cream truck music. When the music stops, they can open the freezer to reveal…
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Available: July 2024
ZHU ZHU AQUARIUM
From the makers of Zhu Zhu Pets, the Zhu Zhu Aquarium playset offers a mess-free pet experience. Build customized sea tunnels and watch the robotic, tropical fish scurry and swim through them in unexpected ways.
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BILL NYE’S BODY LAB VIRTUAL REALITY ACTIVITY SET
This 50-piece set includes digital science experiments based on human anatomy and comes with beakers, measuring cups, baking soda, and more, plus hands-free goggles, which are compatible with all phones with access to the Google Play Store and Apple iOS App Store.
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PINBALL MACHINE MAKER: GUMBALL RALLY
With this pinball machine, kids can explore lessons in physics and mechanical engineering by customizing their own course that uses edible gumballs as pinballs.
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Available: Spring 2024
ICING ON THE CAKE
Icing on the Cake is a multilayered strategy game in which players with a sweet tooth compete to make the highest scoring cake after two rounds. Players place sprinkled edges around the board and connect cake pieces of the same flavor to win big.
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FINGERLINGS SWEET TWEETS BIRD
This bird comes in pink and blue and features more than 40 sounds and reactions. When kids put the bird on their finger, they can record and play back secret messages or the bird can listen to and repeat what kids say.
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Available: Spring 2024
JIGGLY BUGS AND PLAYGROUND
The Jiggly Bugs collection features various insects, including bees, snails, and caterpillars. Kids can touch the bug’s head to see it jiggle, walk, and move around. The Jiggly Bugs also move across the Super Playground, which features stackable track pieces as well as playground accessories.
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Available: Spring 2024
NOCKLES
Nockles is a collection of soft, bendable, “funstruction” and fidget toys that snap together and morph into amazing shapes. Kids can expand ‘em, collapse ‘em, snap ‘em, pull ‘em, flip ‘em, bend ‘em, and pop ‘em.
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Available: May 2024
RAINBOW LOOM CARE BEARS COLLECTION
Kids can create Rainbow Loom bracelets with designs featuring popular Care Bears characters. The collection features the Celebration Bracelet Kit and the Dare to Care Bracelet Kit. Each craft kit includes colorful rubber bands, Care Bear beads, and a Cheer Bear Happy Loom.
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Available: Spring 2024
HELLO KITTY LOVES CHEER BEAR COLLECTIBLE CARE BEARS PLUSH 2-PACK
Hello Kitty and Cheer Bear team up for adventures, embodying friendship and optimism. Hello Kitty, the iconic feline, joins forces with Cheer Bear, a caring companion from Care Bears. Their bond is so strong that they even dress as each other. Together, they spread joy and positivity on exciting journeys.
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BANDAI ULTIMATE LEGENDS — WAVE 2
The ever-expanding action figure collection continues this year with six new characters from Demon Slayer: Kimetsu no Yaiba and Naruto. Each stands 5 inches tall and features 27 points of articulation.
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Available: Spring 2024
AMI AMIS RAINBOW PARTY PAL
The original Party Pal now comes in a bright and fun rainbow pattern. Kids can groove along to the music and moves of this quirky pup that wiggles, walks, and delivers a confetti surprise.
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Available: Spring 2024
AEW GALLERY STING PVC DIORAMA
Celebrate the wrestling legend’s last match of all time with this 10-inch PVC Diorama featuring Sting holding his trusty baseball bat.
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Available: Summer 2024
MIRACULOUS COLLECTION
Characters and locales from ZAG’s Miraculous — Tales of Ladybug and Cat Noir enter the world of Playmobil with a new collection of figures and playsets. Kids can have hours of imaginative adventures with Marinette and Ladybug (pictured), Adrien and Cat Noir, Hawk Moth, and more.
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Available: April 2024
300-PIECE CHRISTMAS PUZZLES
These Christmas-themed puzzles feature movies including Elf, A Charlie Brown Christmas, and Harry Potter. Each puzzle comes packaged in a tin globe with a hanging ribbon.
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Available: Holiday 2024
COOK WITH CHEF BLUEY KITCHEN PLAYSET
Kids can cook up some fun with this playset that features a built-in stove, sink, shelves, and oven. For a realistic experience, the 38-inch-tall playset features 20 cooking and food accessories, lights in the stove burners, and cooking sounds and phrases from Bluey.
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Available: August 2024
GIGAPETS BIT BUNNIES
This virtual pet starts as a baby bunny, which, with a good amount of love and care, will grow into an adult bunny and multiply. Each bunny has its own unique personality, animations, and games.
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Available: Fall 2024
BLOPENS
BloPens return to the U.S. market for the first time in nearly 25 years. The 1990s hit is an airbrush and marker in one that kids can use to create art using the included stencils or their own designs.
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Available: Summer 2024
RAINFOREST SPLENDORS, SNAKES, AND BIRDS LINE
Highlighting animals of the rainforest, this line of rainforest critters gives kids an opportunity to make a stunning rainforest display. And of course, they are eco-friendly with fabric and fill made from recycled materials.
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SNORBLE COSTUMES
Families can enhance their experience with Snorble, a parent-directed, child-led smart companion, through a variety of costumes. Thanks to a little Lullaboo magic, Snorble’s face changes and new content is unlocked for kids to enjoy with each magical option.
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Available: Fall 2024
WAWA THE FROGGIE — BACKPACK SERIES
Kids can wear Wawa the Froggie as a backpack in three styles: a pink Strawberry (pictured), a soft Toadstool, and a fluffy Mothman. They can adjust the straps with the removable hooks to wear it as either a backpack or cross-body bag.
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HELLO KITTY AND FRIENDS x CARE BEARS 9-INCH FUN-SIZE PLUSH
Hello Kitty, Badtz-Maru, and Cinnamoroll join forces with Cheer Bear, Grumpy Bear, and Love-A-Lot Bear to spread caring vibes worldwide. These Fun Size plushies, standing 9 inches tall, are dressed as their beary besties, crafted from super soft, huggable material. Perfect for collectability and on-the-go play, they're ideal companions for any adventure.
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MINDFULNESS, YOGA, AND POTTY TRAINING TONIES
The latest Tonies are designed to help kids build real-world skills through fun stories and catchy songs. Tonies play audio when placed atop a Toniebox (sold separately). These new Tonies cover topics including potty breaks and hygiene, confidence and friendship, and mindfulness and relaxation (pictured).
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GODZILLA R/C
Kids can use the remote control to make the monster walk, stomp, and whip its tail around. Inspired by Godzilla x Kong: The New Empire, the remote control Godzilla features heat-ray breath, light-up features, and roaring sounds.
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THE LEGEND OF ZELDA BRAINTEASER PUZZLES
This trio of high-end The Legend of Zelda Brainteaser Puzzles challenge puzzlers to build up three familiar items and emblems from the storyline: The Master Sword, The Triforce, and The Hyrule Crest. Each puzzle has a Mensa-rated level of difficulty.
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Available: Spring 2024
ANIMAGIC AXOLOTL
Animagic Axolotl is an interactive pet with a squishy body for sensory play and a magical water-activated light-up feature. Dunk it in water to see its heart light up, and watch as it floats to the surface of the water — just like a real axolotl! Available in pink and blue.
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Available: Fall 2024
CONNOR BEDARD CHICAGO BLACKHAWKS 7-INCH SCALE POSED FIGURE
This posed figure is inspired by the Blackhawks center and features a licensed NHL background for display.
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Available: Spring 2024
FOOSBOTS SINGLES SERIES 2
Kids can squeeze a Foosbot’s arms to make it spin and kick the ball. Foosbots feature fast-paced gameplay and a portable design perfect for on-the-go fun. The collection features four Foosbots: Rora, Tanga, Volt, and Tundra.
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THE WIZARD OF OZ WICKED WITCH AND GLINDA DELUXE COSTUMES
Step into the enchanting world of Oz with these deluxe costumes. The Wicked Witch Deluxe Kids Costume features a dress with an attached satchel, a flowing cape, and a hat, capturing the essence of the classic character. The Glinda Deluxe Adult Costume includes a pink dress, a crown, and an underskirt. The Wicked Witch Deluxe…
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WORLD’S SMALLEST AIR HOGS
Kids can send these mini planes flying with the included miniature air pump.
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STRAWBERRY SHORTCAKE BAKE SHOP PLAYSET
Kids can unleash their imaginations with this 32-piece set, which includes a 5.5-inch Strawberry Shortcake doll dressed in a baking outfit and a play oven.
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Does your company have new products that the toy and game industry should know about? The Toy Book is always looking to feature excellent new products in our curated showcases in print and online. Drop us a line to let us know about your newest products!
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