A toy industry tradition continues as The Toy Book, Vol. 41, No. 1 launches March 1, 2025 at Toy Fair New York.
The BIG Toy Book is hailed as an industry “Bible” that key decision makers hold onto and reference throughout the year while collectors and toy historians cherish them as yearly time capsules. This issue is packed with robust content, including exclusive features, State of the Industry insights, actionable data, and more. Additionally, our legendary showcases highlight the best new products hitting retail across 20 planned categories.
With that in mind, the call for submissions is officially open and the clock is ticking to get in on the action. The deadline for this free editorial opportunity is December 16, 2024.
CLICK HERE TO SUBMIT YOUR PRODUCTS
You may submit up to three (3) key items in the following category:
Special Showcase:
- STOCK THIS! Our Premium (paid) new product showcase. Space is limited, so contact your sales rep for details!
You may submit one (1) key item in each of the following categories:
Category Showcases (“A Toy Department in Print”)
- HOT FOR ’25: New products coming summer/fall/holiday 2025. This should be a hero item/key driver for the year!
- THE ACTION AISLE: Action Figures, Compatible Vehicles, Playsets, and Accessories
- BUILDING & EXPLORING: Building Sets, Construction Sets, Magnetic Building Sets, Model Kits
- CREATIVE CORNER: Arts, Crafts, Activities, Puzzles
- SHARED ADVENTURES & HEATED BATTLES: Games, including Board Games, Tabletop Games, Strategy Games, Card Games, etc.
- THE TRANSPORTATION HUB: Vehicles & R/C, including Die-Cast, Radio-Controlled/Remote Controlled, Airplanes, Train Sets (non-preschool), Drones, Tanks, and Boats
- IMAGINATION STATION: Costumes, Dress-Up, and Role-Play
- THE LEARNING LAB: STEM (Science, Technology, Engineering, Mathematics), Engineering (non-construction) Sets, MESH (mental, emotional, social health)
- CUTE, CUDDLY, & COLLECTIBLE: Plush, including stuffed animals, soft dolls, plush characters, plush objects, etc.
- OH BABY!: Infant and Toddler Toys, Games, and Gear for kids ages 0-2.
- LET’S PLAY OUTSIDE!: Outdoor & Active Toys, including Sports Toys, Blasters, Water Toys, Pool Toys, Sand & Water Tables, Swingsets, Playhouses, Trampolines, etc.
- PLAYFUL PRESCHOOL: Toys and games geared toward kids ages 3-4.
- PETS: Licensed toy products for pets — real pets (dogs, cats, etc.)
- DIGITAL PLAYGROUND: Games, Virtual Reality (VR), Augmented reality (AR), AI, Video Games, and New Technologies
- ADORABLE, FASHIONABLE, & ADVENTUROUS: Dolls, including Baby Dolls, Fashion Dolls, 18-inch dolls, Equestrian, etc.
- RIDE, SCOOT, SKATE, & DRIVE: Ride-ons & Wheels, including battery-powered vehicles, scooters, skateboards, drift trikes, kid-powered ride-ons, big wheels, etc.
- IMPULSE & NOVELTY: Impulse and novelty items, rack toys, and pocket money toys
- YOU’RE NEVER TOO OLD TO PLAY: Products designed for the adult collector “kidult” audience ages 15+
- TOY ADJACENT: Products carried in a toy store, gift shop, or hobby shop that may complement an existing toy and game assortment while not being a “toy,” specifically.
If you have any questions about the new issue, please email james@toybook.com
For marketing opportunities and print ads, please get in touch with Jackie Breyer, James “JD” Devin, Thomas Stephen, or Stephanie Infantino to book your space!
