Super7 Debuts SpongeBob SquarePants ReAction Figures

Source: Super7/The Toy Book

Super7 is headed to Bikini Bottom.

The company known for its expansive line of pop culture and sports collectibles added characters from Nickelodeon‘s SpongeBob SquarePants to its growing collection of 3.75-inch scale ReAction Figures.

Each vintage-style action figure comes packed on a colorful cardback that recalls the classic toy lines of the ’70s and ’80s, particularly, the original Kenner Star Wars collection.

Source: Super7/The Toy Book

SpongeBob SquarePants (with spatula and Krabby Patty), Mr. Krabs (with money sack), Patrick (with ice cream cone), and Squidward (with pencil and pad) make up the first wave.

All four characters made their debut last month in a special Krusty Krab Kiddie Meal set that was intended to be a New York Comic Con (NYCC) exclusive. The box set — which came in fast food-style packaging — quickly sold out.

The Super7 x SpongeBob Collection also includes apparel, glassware, and accessories.

About the author

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.