SYBO Games will unveil and dedicate a mural in Paris inspired by Subway Surfers, the most downloadable mobile game worldwide.
To illustrate the city’s influence on the Subway Surfers world, SYBO commissioned Beautify Earth to design and create the mural, which reads “Liberte, Egalite, Amour.”
Visitors will have access to a custom Snapchat filter created for the artwork. SYBO also released a love-themed playlist on Valentine’s Day with a selection of songs sourced from the Subway Surfers social media community.
The mural dedication to Paris is one of the first initiatives by SYBO to bring in-game content into the physical world. In the latest game iteration, players will find characters, outfits, and boards inspired by love and Paris.
SYBO will also reveal a look at the creative process involved in producing its upcoming animated series. The animated shorts will be released this summer, followed by a long form series of half-hour episodes.
