Talkin’ Toys: Nikko Toys Zooms Its Way to Success
The Toy Book caught up with Philip Redmond, CEO of Nikko Toys, about the company’s year since...
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Tag: road rippers
Toy State to Debut NASCAR Products at Michigan International Speedway
Toy State will unveil the latest products from its flagship Nikko and Road Rippers brands this Saturday at Michigan International Speedway. The company will debut its NASCAR-themed cars in advance of this weekend’s Spring Cup...
Read MoreToy State Becomes NASCAR Licensee
Toy State has entered into a global licensing agreement with NASCAR to introduce NASCAR-licensed products specially designed to connect with the next generation of NASCAR fans. Development on the toy line, which will be...
Read MoreToy State Speeds into Partnership with SLR
Toy State has entered into a worldwide partnership with Sébastien Loeb Racing (SLR), a deal that includes both race sponsorships and product licensing components. The four-year global licensing agreement grants Toy State...
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Q&A with Andy Friess, President of Toy State
Having recently been promoted to the position of president of Toy State, it seemed like a good...
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