Target Debuts New Video Game Department Layout

Target is introducing a new open layout for its consumer electronics and video game departments, aiming to give visitors a convenient, enjoyable shopping experience with easy access to information and products. The new layout includes a video game section that will be expanded by 30 percent; a large, open format that will include new product-accessible fixtures organized by platform and game genres; and a majority of stores will include video game Learning Centers and Trial Stations.

The new Learning Centers will feature a 40-inch high-definition touch screen where guests can read reviews, learn about game features, sort by ESRB ratings, view in-store price and inventory, receive recommendations on best sellers, or page a team member for assistance. Trial Stations will allow guests to try out the latest titles before they buy.

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