Target, FAO Schwarz Join Forces, Bullseye's Top Toy List Revealed

Source: Target/The Toy Book

The magic of FAO Schwarz is expanding to more than 1,800 locations across the U.S. this month thanks to a new deal with Target.

Today, the Minneapolis-based retailer pulled back the curtain on its annual list of Bullseye’s Top Holiday Toys alongside plans for a collaboration with the iconic New York-based toy store. Under the new deal, Target will stock an assortment of 70 exclusive FAO Schwarz items in all of its stores while 300 items from Target-exclusive brands, including Pillowfort and Cat & Jack, will be sold at the FAO Schwarz flagship in New York City.

“This year’s exclusive FAO Schwarz collection and our largest Bullseye’s Top Toys list ever provides something new and exciting for kids of all ages, all at an incredible value,” says Christina Hennington, executive vice president and chief merchandising officer, Target. “We also recognize our guests have a lot to think about this holiday season, and we hope they find comfort in the safe, easy experiences we’ve created, whether shopping in our stores or using one of our convenient fulfillment options.”

The collaboration with FAO Schwarz will include an interactive boutique on Target’s website to showcase exclusive toys including the famous Giant Piano Dance Mat, plush bears, toy soldiers, and more. The full lineup will be revealed on Oct. 25. Additionally, a range of limited-edition collectibles will be revealed on Oct. 18. The F•A•O•M•G assortment includes items priced from $50 to $4,000 and will be available for purchase beginning Oct. 20.

Finally, Target is stepping up to assist Toys For Tots. Beginning Oct. 25, Target will donate $2 for every Top Toy purchased — up to $1 million — to benefit the Marine Corps’ annual giving initiative.

See Bullseye’s Top Toys for 2020 below.

For All the Activity Seekers

For All the Builders

For All the Learners

For All the Best Pals

For All the Gamers

For All the Players

For All the Entertainment Thrillers

For a full rundown of 2020’s hottest holiday toys, be sure to consult the Toy Insider’s 15th Annual Holiday Gift Guide. Featuring more than 160 toys from more than 110 toymakers in print and more than 300 toys online, it’s a can’t-miss roadmap to the must-have toys of the season.

About the author

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.

Target, FAO Schwarz Join Forces, Bullseye’s Top Toy List Revealed