Down in Fraggle Rock

The Jim Henson Company is partnering with Teddy Mountain to produce a new line of plush toys inspired by the classic television series Fraggle Rock. The agreement grants Teddy Mountain rights to create and distribute both fully stuffed and DIY plush products featuring the classic puppet characters from the iconic series.

“Fraggle Rock fans are going to love seeing the whole Fraggle gang come to life with our new partners at Teddy Mountain,”  says Melissa Segal, head of global consumer products for The Jim Henson Company. “These adorable plush will share the joy of this iconic brand in a cuddly way that will complete any collection.”

Teddy Mountain, known as one of the largest suppliers of DIY plush worldwide, distributes the Fraggle Rock plush through its extensive network across North America, the U.K., Europe, EMEA, and Latin America. The new collection arrives at mass and specialty retailers, offering fans of all ages a new way to connect with the beloved world of Fraggle Rock.

“Partnering with the iconic Jim Henson Company is an incredible honor,” says Michele Escobar, sales director, Teddy Mountain. “We’re so excited to help bring the timeless Fraggle Rock characters to ‘life’ and share their joy with audiences everywhere.”

Originally premiering in 1983, Fraggle Rock introduced audiences to a vibrant underground world filled with music, friendship, and fun. Its cast of characters — including Red, Gobo, Wembley, Boober, Mokey, and more — embodied the show’s core themes of diversity, empathy, and community. Over 40 years later, the property continues to inspire new generations through series revivals, live appearances, music, and collectibles.

“Fraggle Rock taught us to dance our cares away and now we’re wrapping that message in plush,” says Jen Rush, business development manager for Teddy Mountain. “Collaborating with Fraggle Rock allows us to stitch story into every seam while sparking connection, comfort, and a little bit of magic. Fraggle Rock isn’t just a show; it’s a cultural touchstone. We’re not just making toys, we’re building emotional bridges across generations.”

The partnership expands Teddy Mountain’s growing portfolio of licensed brands and aligns with the company’s mission to deliver imaginative plush products that encourage creativity and connection. The Fraggle Rock plush range marks a major addition to its lineup of family entertainment collaborations.

For more information, visit teddymountain.com.

About the author

Katherine Hill

Katherine Hill

Katherine is a writer and editor. She has over a decade of experience crafting engaging content and managing editorial projects. She spends an inordinate amount of time looking for rare Care Bears and baseball jerseys online.

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