Action figures remain a driving force at retail, blending pop culture fandom with imaginative adventure. Whether rooted in blockbuster entertainment, gaming, anime, or all-new IP, today’s figures deliver enhanced articulation, detailed sculpts, and must-have accessories that appeal to kids and collectors alike. From The BIG Toy Book comes this curated collection of new products that retailers can stock in The Action Aisle this year, including action figures, role-play items, and more.
G.I. JOE CLASSIFIED SERIES #191, COBRA-LA ROYAL GUARD
Source: Hasbro
Source: Hasbro
Source: Hasbro
Source: Hasbro
Source: Hasbro
Source: Hasbro
Source: Hasbro
Source: Hasbro
Available for pre-order 2/17/26 at 1 p.m. ET. Available at most major retailers in June 2026. New to the G.I. JOE Classified Series line, Cobra-La Royal Guard comes ready for adventure, with multiple points of articulation for high poseability. This Cobra-La Royal Guard figure contains 12 character-inspired accessory pieces, including 2 wings, 2 helmeted and…
Buy Now
STAR WARS BALLOON SERIES COSBI COLLECTION BY HOT TOYS
These 3.5- to 4.5-inch mystery-box Cosbi figures depict Star Wars characters holding story-inspired balloons, combining stylized design with playful visual humor.
Buy Now
ONE PIECE 6-INCH ACTION FIGURES
These premium action figures feature detailed sculpts, more than 20 points of articulation, and character-specific weapons and accessories. The lineup features Captain Monkey D. Luffy, Roronoa Zoro, Tony Tony Chopper (pictured), and the villainous Wapol.
Buy Now
PRESTONPLAYZ PLEB SLAYER SWORD
This 16-inch, foam-encased plastic sword features light-up effects for action role-play inspired by YouTuber PrestonPlayz’s gameplay.
Buy Now
ROBOT HERO
This figure features a detachable arm launcher, articulated limbs, and detailed accessories.
Buy Now
ARMORSAURS ARMOR-UP DINOSAUR — AJAX
Kids can customize Ajax, seen here, with seven armor pieces and a pilot flight pod, then push its tail to let out a ferocious roar with puppeteering action. All Armor-Up Dinosaurs (each sold separately) are fully articulated with and without armor.
Buy Now
UFC ACTION FIGURES SERIES 2
These 5.5-inch figures come packaged in a premium display-ready UFC-branded window box. Kids and collectors can look forward to two accessories and seven points of articulation for a realistic and authentic re-creation of dynamic fighting.
Buy Now
STAR TREK WAVE TWO, CAPTAIN JAMES T. KIRK ACTION FIGURE
Inspired by Captain Kirk’s out-of-time experience in Star Trek: Generations, this 1:10-scale articulated figure comes complete with all the elements of his time in the mysterious Nexus: an axe and stump, a pair of eggs and a jar of dill weed, and a trusty horse.
Buy Now
TIGERSHARKS ULTIMATES! WAVE 1
These 7-inch scale figures honor the 1987 animated series TigerSharks, offering collectors highly detailed, articulated figures of Mako, Octavia, and T-Ray, along with character-specific accessories. The Super Pack includes alternate heads.
Buy Now
MCFARLANE SPORTPICKS NHL VINYL MASCOTS
These 8-inch posed figures depict the spirited mascots of the NHL’s top teams. Wave 1 includes Gritty (pictured), S.J. Sharkie, Tommy Hawk, Chance, and more.
Buy Now
STREET FIGHTER ACTION FIGURES
Collectible action figures capture classic fighters with game-accurate sculpts, premium articulation, and interchangeable parts, enabling signature move poses, dynamic battle scenes, and display-focused play inspired by the iconic arcade franchise.
Buy Now
MRBEAST LAB — MEGA TECH MUTATORS
Nine-inch Mega Tech Mutators combine plush textures with articulated figure play. Kids activate Panthar, Silverbyte, or Necroclaw by adding Mega Serum to the package, then stage large-scale battles and creature action. Select figures appear as ultra-rare variants.
Buy Now
INVINCIBLE WAVE 1 ACTION FIGURES
These 6-inch action figures based on Prime Video’s Invincible animated series feature detailed sculpts, signature costumes, and premium articulation. Collectors can pose Invincible (pictured), Conquest, and Kid Omni-Man for aerial movement, combat scenes, and dramatic face-offs using swappable heads, alternate hands, and energy effect pieces.
Buy Now
FUGGLER SERIES 2 FARTING FIGURES
The “funny ugly monsters” expand their ranks with more mischievous characters featuring unsettling designs, licensed designs, and motion-activated sound effects triggered by proximity.
Buy Now
AVAILABLE SPRING 2026
STAR WARS ACTIONVERSE DARTH VADER
Embrace the Dark Side with this 4.5-inch version of the legendary Sith Lord. This iconic villain features multiple points of articulation, themed accessories, and a storage rack.
Buy Now
HYBRID HATCHERS
Interactive hatching play lets kids scan, mix, and inject DNA into an egg, triggering a gooey reveal that uncovers a surprise hybrid dinosaur figure for hands-on, science-inspired play.
Buy Now
ASTRONAUT
The astronaut figure features a spacesuit, star blaster, and glow-in-the-dark bracelet, perfect for space exploration play.
Buy Now
9 TO 5 WARRIORS WAVE 2
Retro-style action figures turn office supplies and leftover food into articulated heroes and villains. Wave 2 adds new characters to the Water Cooler Commandos and Break Room Bandits, with 3.5- to 5.25-inch figures and character-specific accessories for desk-scale battles and cartoon-inspired play.
Buy Now
SOLO LEVELLING HERO BOX
Anime fans can collect Sung Jinwoo variants, Cha Hae-In, and shadow characters, including Igris, Beru, Tusk, and Iron, then arrange scenes, trade duplicates, and build compact anime-inspired displays with these 2.5-inch blind box chibi figures.
Buy Now
WORLD’S SMALLEST BEYBLADE
This miniature Beyblade set delivers authentic launch-and-battle play with layered construction, real spin mechanics, and shock-absorbing details, capturing defense-style performance in a compact, collectible format designed for on-the-go battles.
Buy Now
NERF SHADOWSPEED KNIGHT SWORD
This 26-inch foam role-play sword features a soft blade and hilt. Its bright blue color encourages imaginative battle inside and outside.
Buy Now
BIG RUBBER GUYS SERIES 17 HILLBILLY JIM
Inspired by the chunky rubber wrestling toys of the 1980s, Hillbilly Jim is crafted from premium rubber material, and features a stylized facial expression, exaggerated physique, and his classic look.
Buy Now
TRANSFORMERS PRIME CHANGERS OPTIMUS PRIME
The heroic Autobot leader, Optimus Prime, converts from robot to truck mode in 13 steps for hands-on play. Kids attach the blaster and Energon effect pieces, then pose the figure for action scenes, vehicle missions, and more.
Buy Now
GOO JIT ZU KING FROSTBITE
Ten-inch King Frostbite combines stretchy Goo Jit Zu play with lights and sound effects. Kids trigger horn-pop action, launch projectile punches, and swap four included weapons — including a 2-in-1 blaster — for high-impact battles and creature showdowns.
Buy Now
MONSTERVERSE 6-INCH ACTION FIGURES
Monsterverse figures depict towering Titans with articulated limbs designed for creature combat and dynamic posing. Kids stage clashes between Scylla, with clawed arms and six crab-like legs, and Rodan, whose wide wings capture airborne attacks and high-speed movement drawn from the films.
Buy Now
STINKY SQUAD
Kids can collect six stinky figures that come in “skunk fart” scent, packed in screw-top, stink-proof jars, delivering humorous surprises.
Buy Now
UNSPEAKABLE GUU HAND
This slap-activated foam hand triggers recognizable sounds with every hit or high-five. Kids swing, smack, and gesture to activate audio moments tied to Unspeakable’s on-screen antics, turning physical movement into reactive, sound-driven play using soft, durable foam.
Buy Now
Stay on the Pulse of Play!
A version of this feature first appeared in the 2026 edition of The BIG Toy Book. Read the full issue here!
Want The Toy Book delivered straight to your desk? Subscribe today and get seven big issues a year — packed with the stories, trends, and insights that keep you on the #pulseofplay.
