Stock This!

Here’s an early look at what’s hitting retail in the months ahead. From innovative new play patterns to refreshed classics and trend-right collectibles, this curated preview highlights the products poised to shape the year in toys and games.


LUNCH BUDDIES CARE BEARS

Each 2-inch Care Bears-themed lunchbox tin comes with a matching Thermos, food accessory item, and a minifigure. Collectors can even look for the limited edition Gold Cheer Bear Chase figure.

Product Facts

  • MSRP:
  • $11.99
  • Age:
  • 3+

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PAW PATROL SEARCH & RESCUE LAUNCH ‘N’ RESCUE CRUISER

Chase’s 11-inch police cruiser features lights, sound effects, a secret net launcher, and an extendable drone spoiler for action-packed adventures.

Product Facts

  • MSRP:
  • $29.99
  • Age:
  • 3+

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LUVIBUBS

These interactive dolls “grow” from included seeds and fertilizer in a pot, accompanied by accessories such as a watering can, pacifier, and storybook.

Product Facts

  • MSRP:
  • $19.99
  • Age:
  • 3+

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MOMIJI MAGICAL MEADOW COLLECTION & MOMIJI OUT OF THIS WORLD COLLECTION

Geared toward adult collectors, these Momiji collections each include nine Blind Box Message Dolls, nine Blind Box Sidekick Plush, and two Character Plush to hug, collect, and share. Each doll comes with a secret note of kindness.

Product Facts

  • MSRP:
  • $13.99-29.99
  • Age:
  • 15+

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MGA’S MINIVERSE MAKE IT MINI TACO BELL

Fans can Live Más with these mystery capsules, which include recipe cards, ingredients, and branded accessories to make and display iconic menu items, including the Crunchwrap Supreme, Mexican Pizza, Spicy Potato Soft Taco, and more.

Product Facts

  • MSRP:
  • $10.99-12.99
  • Age:
  • 8+

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PEMBE THE PINK CAT

This soft and sassy, viral feline is a digital-first character that encourages kindness, confidence, and everyday joy across plush, collectible mini figs, squishies, and a bento box.

Product Facts

  • MSRP:
  • $9.99
  • Age:
  • 6+

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HELLO KITTY BUBBLE MACHINE

This machine blows shimmering bubbles from a pastel flower design, offering easy, interactive play and a collectible look that brings joy to parties, outdoor fun, and everyday moments.

Product Facts

  • MSRP:
  • $14.99
  • Age:
  • 4+

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CORTEX CRYPT

This 8-inch plush features cozy fabric, embroidered face details, and glow-in-the-dark eyes. A removable squishy brain adds tactile fun, and each comes with a tombstone card. Six collectible characters complete the spooky set.

Product Facts

  • MSRP:
  • $19.99
  • Age:
  • 5+

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CARE BEARS COLLECTIBLE FIGURES

Collect up to 24 Care Bears, including classic characters Cheer Bear, Grumpy Bear, and Good Luck Bear. These small, flocked collectibles feature Care Bears in vibrant, joyful colors.

Product Facts

  • MSRP:
  • $19.99-29.99
  • Age:
  • 4+

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AVAILABLE SPRING 2026

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SQUISHMALLOWS KPOP DEMON HUNTERS

Cuddle up with animal companions from Netflix’s KPop Demon Hunters. Made with ultra-soft materials, these popular characters are available in 9- or 12-inch plush sizes.

Product Facts

  • MSRP:
  • $13.99-19.99
  • Age:
  • 3+

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KREEPY COLLECTIBLES GOTHIC GIRLZ DARK DIVAS

Each fashion-forward character blends soft-sculpt design with goth-cute styling, moody palettes, and irresistible accessories across 4-inch mystery clip-ons and 8-inch plush.

Product Facts

  • MSRP:
  • $6.99-11.99
  • Age:
  • 6+

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BARBIE CRYSTAL GROWING KIT

Kids can grow a one-of-a-kind crystal over the span of a few days. The kit includes a display stand, magnifying glass, and a real quartz specimen.

Product Facts

  • MSRP:
  • $11.99
  • Age:
  • 8+

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GODZILLA VS MIGHTY MORPHIN POWER RANGERS ACTION FIGURES WAVE ONE

Fans can stage battles and adventures with the Mighty Morphin Power Rangers, the King of the Monsters, and their Kaiju allies. Wave One includes the Green “Godzilla” Ranger, Blue “Anguirus” Ranger, and Red “Rodan” Ranger.

Product Facts

  • MSRP:
  • $15.99
  • Age:
  • 4+

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AVAILABLE FALL 2026

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BARBIE NUTCRACKER COLLECTION

Celebrate the 25th anniversary of Barbie in The Nutcracker with this line of dolls, including Clara and Daisy, the Land of Sweets Ballerinas Assortment, and the Chelsea Snow Fairies Assortment, each with festive, film-inspired details.

Product Facts

  • MSRP:
  • $8.56-21.59
  • Age:
  • 3+

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5 SURPRISE MY MINI BABYDISNEY EDITION

Hidden inside every capsule is a Disney-inspired themed playset, perfectly matched to the included silicone baby character.

Product Facts

  • MSRP:
  • $9.99
  • Age:
  • 3+

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CONNETIX 48 PIECE PASTEL PORTALS

Magnetic Smart-Spin squares rotate 360 degrees, while larger tiles nest together, offering open-ended play and STEAM building opportunities in eight pastel colors and three sizes.

Product Facts

  • MSRP:
  • $59.99
  • Age:
  • 3+

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HEDX BY LOOPS LAB

Loops Lab evolves with HedX, wild new figurines that empower users to become DJs and creators of enormous musical power. With their ability to infuse every session with incredible sound effects and signature flavors, HedX brings a whole new dimension to the Loops Lab mix-and-match music creation experience.

Product Facts

  • MSRP:
  • $17.99
  • Age:
  • 8+

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ELEFUN

The cherished preschool game from the 1990s returns. As colorful butterflies fly out of Elefun’s trunk, players use their nets to catch as many as possible. The player who collects the most butterflies wins.

Product Facts

  • MSRP:
  • $19.99
  • Age:
  • 3+

Buy Now

AVAILABLE FALL 2026

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SMART FOX BOOKS

The Smart Fox series breaks down topics into easy-to-digest sections, encouraging young readers to learn about Earth, dinosaurs, space, robots, and AI.

Product Facts

  • MSRP:
  • $14.95
  • Age:
  • 8+

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M.A.S.K. HURRICANE VEHICLE & FIGURE SET

This flame-decorated muscle car features modern detailing and articulation. It converts into an All-Terrain Command Post with a hydraulic lift, rotating turret, and deployable blasters.

Product Facts

  • MSRP:
  • $84.99
  • Age:
  • 8+

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PLAYMOBIL X BARBIE WATERPARK

This playset features slides, a pool with a float, a springboard, a ticket booth, and detailed accessories, inspired by summer adventures and friendship in Malibu.

Product Facts

  • MSRP:
  • $99.99
  • Age:
  • 4+

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LIL FLYER TRIKE

Perfect for beginner riders, this tricycle builds confidence with its grippy traction and durable steel frame, plus a grab-and-go seat handle that allows parents to control the ride.

Product Facts

  • MSRP:
  • $39.99
  • Age:
  • 18 MOS+

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KPOP DEMON HUNTERS POPS!

Seal the Hunmoon with these HUNTR/X, Saja Boys, and animal companion figures. Fans can also customize versions of themselves in K-pop gear from the animated film KPop Demon Hunters.

Product Facts

  • MSRP:
  • $14.99
  • Age:
  • 3+

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SPONGEBOB SQUAREPANTS MINI BUTTER SLIMYGLOOP JAR CHARMS

This bundle pack includes three 1.5-ounce jars of scented, stretchy slime with collectible character toppers, including SpongeBob (pineapple-scented), Patrick (bubblegum-scented), and Squidward (cotton candy-scented).

Product Facts

  • MSRP:
  • $19.99
  • Age:
  • 3+

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BLOCKABLES DELUXE CITY PLAY SET

Solid wood blocks with built-in connectors snap together easily, encouraging kids to build cities, characters, and original creations with simple, intuitive construction.

Product Facts

  • MSRP:
  • $87.99
  • Age:
  • 2+

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AVAILABLE SPRING 2026

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BABY ALIVE DINNERTIME CREATIONS

Little ones can use the included compound to mold pasta-shaped food to feed Harper Hugs, Gigi Giggles, or Tilly Tinker (each sold separately). Each doll can “poop” the food and comes with a diaper and accessories.

Product Facts

  • MSRP:
  • $15.99
  • Age:
  • 3+

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BLUEY’S DELUXE SURPRISE HOUSE

This five-story Bluey-inspired playset has 12 rooms, 30 accessories, four figures, and a rooftop button that triggers more than 50 sounds and phrases.

Product Facts

  • MSRP:
  • $159.99
  • Age:
  • 3+

Buy Now

AVAILABLE SUMMER 2026

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LEGO MARVEL MECH BATTLE: SPIDER-MAN VS. DOC OCK

Kids build and play superhero adventures with mechs, minifigures, web ropes, and stud shooters for action-packed storytelling.

Product Facts

  • MSRP:
  • $29.99
  • Age:
  • 6+

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CREATIVITY FOR KIDS GLAMOURPETS KITTY

Kids can style flocked pets using washable cosmetics, press-on lashes, and accessories. Pets rinse clean for repeat play.

Product Facts

  • MSRP:
  • $24.99
  • Age:
  • 6+

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SWEETOPIA

These transforming playsets feature cakes and pastries that flip into princesses and pets, including a pop-up playset for young rulers.

Product Facts

  • MSRP:
  • $14.99
  • Age:
  • 5+

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ORIGINAL TAMAGOTCHI 30TH ANNIVERSARY LIMITED EDITION

This limited-edition virtual pet device celebrates three decades of play with a translucent reinterpretation of the classic shell design, presented in deluxe, storybook-style packaging.

Product Facts

  • MSRP:
  • $35
  • Age:
  • 8+

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B-BALL BOUNCE

This interactive indoor basketball trainer offers several game modes, light-guided drills, and an LCD scoreboard. Kids can practice ball-handling, agility, and reaction skills with ease.

Product Facts

  • MSRP:
  • $99.99
  • Age:
  • 6+

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NERF SUPER SOAKER HOP & CHOMP

A hose-connected shark with adjustable angles sprays two rotating water streams from chomping jaws for summer fun, encouraging jump-and-dodge or run-through outside play.

Product Facts

  • MSRP:
  • $14.99
  • Age:
  • 3+

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HITSTER — ALL AMERICAN

Players use a free app to scan music cards and guess the year, artist, and song title of classic American hits in this interactive digital party game. The first to correctly identify 10 songs wins.

Product Facts

  • MSRP:
  • $19.99
  • Age:
  • 6+

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JELLY BLOX JUNGLE SET

Kids explore and create with this 25-piece building kit. It includes four animals, six themed blocks, and 15 core blocks. Squishy, sensory-filled pieces encourage stacking and squishing.

Product Facts

  • MSRP:
  • $29.99
  • Age:
  • 2+

Buy Now

AVAILABLE: FALL 2026

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MOOSHIES

These squishy, puck-like plush are ideal for building pillow towers, while a variety of characters encourages collecting and playful display.

Product Facts

  • MSRP:
  • $24.99
  • Age:
  • 3+

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BUILD-A-BUDDY STACKERS JOHN DEERE HORSE SET

This 15-piece set includes a character figure, horses, a stacking vehicle and trailer, a spinning merry-go-round, stackable fences, and a hay bale feeder.

Product Facts

  • MSRP:
  • $21.99
  • Age:
  • 18 MOS+

Buy Now

AVAILABLE: JUNE 2026

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DANNY GO! DANCE & GO! MUSIC MAT

This interactive music mat features songs and sound effects from Danny Go!, offering guided dance challenges and a free-play music mode that encourages movement, rhythm, and sound exploration.

Product Facts

  • MSRP:
  • $29.99
  • Age:
  • 3+

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NATIONAL GEOGRAPHIC EXTINCTION

Young explorers step into the prehistoric world and experience the final days of the dinosaurs, learning about the mass extinction event that led to their demise. Includes a 40-page interactive book and a 10-inch fossil.

Product Facts

  • MSRP:
  • $39.99
  • Age:
  • 8+

Buy Now

AVAILABLE: SPRING 2026

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NEEDOH COLOR CHANGE CUBE

These color- changing cubes feature a soft compound that changes color when squeezed.

Product Facts

  • MSRP:
  • $4.99
  • Age:
  • 3+

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KNOT NOODLES BRACELET KIT

Tweens can create five adjustable, food-inspired bracelets using the rubber cords, alphabet beads, and colorful heishi beads included in this DIY kit.

Product Facts

  • MSRP:
  • $7.99
  • Age:
  • 8+

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SKELEKINS

Kids can customize a spooky and cute skeleton character by swapping, zipping, flipping, and styling it.

Product Facts

  • MSRP:
  • $24.99
  • Age:
  • 6+

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KRAFT SQUISHI TOYS

Scented, textured, and squeezable figures offer tactile, collectible fun with favorite food brands like Kool-Aid Man, Jell-O, and Oscar Mayer.

Product Facts

  • MSRP:
  • $6.99
  • Age:
  • 13+

Buy Now

AVAILABLE SPRING 2026

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UFC PUNCHING BAG CAPSULE SERIES 2

Each mystery capsule of this series offers UFC cans an action-packed unboxing experience, featuring a 3-inch figure, a fighter-specific accessory, two stickers, a poster, and a gold Octagon base for display.

Product Facts

  • MSRP:
  • $9.97
  • Age:
  • 8+

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250TH CELEBRATION FLOATS

Families can celebrate the birth of America with these patriotic inflatable pool floats, available in balloon dog design, making them perfect for outside summer fun.

Product Facts

  • MSRP:
  • $19.99-24.99
  • Age:
  • 8+

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BUTTERBEAR EVERYDAY SERIES 1 AND 2

This keychain and strap collection features Butterbear, the Thai-born mascot, as compact, pastel-colored figures in playful daily-life poses, with silicone straps and gold-tone hardware.

Product Facts

  • Age:
  • 12+

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FISHER-PRICE GROW TO PRO BASKETBALL SET

This adjustable set grows with kids, featuring multiple height settings, a complete hoop and ball setup, and a stable base that supports both inside and outside play.

Product Facts

  • MSRP:
  • $44.99
  • Age:
  • 18 MOS+

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YOU READ MY MIND

Teams match words and phrases through intuitive connections in this party game. Players pick a partner, draw two-word cards, and silently write answers, working together to earn points for quick matches.

Product Facts

  • Age:
  • 10+

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RAINBOW REEF SHARK

This water-activated shark has different speeds and swims up and down in the pool or bathtub.

Product Facts

  • MSRP:
  • $21.99
  • Age:
  • 5+

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WORLD’S SMALLEST GATOR GOLF

Golfers can test their putting skills with this miniature version of the classic game as they aim for the gator’s mouth and watch it chomp the ball back.

Product Facts

  • MSRP:
  • $7.99
  • Age:
  • 6+

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MAGNA-TILES MICROMAGS SPRING GARDEN 24-PIECE TRAVEL SET

Young builders create colorful spring scenes with magnetic microMAGS tiles. The set includes decorated flowers, tulips, pastel quarter circles, and a bunny companion for building gardens, cottages, and more.

Product Facts

  • MSRP:
  • $19.99
  • Age:
  • 3+

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STICKI ROLLUXE SERIES 3

Kids can create and store 10 bracelets and two pendants with this handbag, which doubles as a crafting kit. Removable pods and a detachable tray support on-the-go jewelry making, personalization, and organized creative play.

Product Facts

  • MSRP:
  • $59.99
  • Age:
  • 5+

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MICROPETS

These pocket-sized robotic pets with interactive LED expressions feature more than 50 sounds and movements, as well as five growth stages, encouraging feeding, talking, and play.

Product Facts

  • MSRP:
  • $14.99
  • Age:
  • 4+

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DEDDY BEARS SERIES 7

The Deddy Bears collection expands with new characters, each including an AR/AI card and a Roblox code that unlocks in-game badges.

Product Facts

  • MSRP:
  • $7.99
  • Age:
  • 6+

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WASGIJ CHRISTMAS ADVENT CALENDAR REINDEER RUMPUS!

Count down to Christmas with this Advent calendar, featuring 24 puzzles with 54 pieces each. The calendar imagines the North Pole chaos as Santa’s reindeer run wild at the Christmas market, revealing unexpected surprises.

Product Facts

  • MSRP:
  • $19.99
  • Age:
  • 12+

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PICKLE PADDLE FRENZY

Play solo or with a friend in this handheld electronic paddle game. Hit the ball to score points, follow voice prompts, and unlock multipliers in Frenzy Mode.

Product Facts

  • MSRP:
  • $24.99
  • Age:
  • 6+

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MAXX BUBBLE LIGHT SHOW

This bubble machine combines bubbles with spinning and flashing lights, creating a colorful and interactive party experience for all celebrations.

Product Facts

  • MSRP:
  • $19.99
  • Age:
  • 3+

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FUGGLER EASTER EGGS

Celebrate spring with collectible Fuggler figures inside rabbit-eared mystery capsules. Each unboxing reveals one of 12 quirky characters.

Product Facts

  • Age:
  • 6+

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AVAILABLE SPRING 2026

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LISE — TULIPS

This 14-inch baby doll has a soft body, vinyl limbs, and a vanilla-scented head. Its eyes close for realistic, pretend play.

Product Facts

  • MSRP:
  • $79.95
  • Age:
  • 2+

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DR SQUISH SQUISHY MAKER STATION — GLOW IT! EDITION

Kids can create their own squishies with this DIY kit. Easy-grip for small hands and styled in pastel colors, it encourages creativity, fine motor skills, and imaginative play.

Product Facts

  • MSRP:
  • $25.99
  • Age:
  • 8+

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DOMO COLLECTION

Domo returns, refreshed for a new generation of kids and collectors. The meme-ready character comes in 4-inch clip-ons and 6.5-inch plush.

Product Facts

  • MSRP:
  • $5.99-9.99
  • Age:
  • 6+

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CLICKEEZ 2-PACK SERIES 2

Kids can collect more than 30 new characters across two new themes, Ocean Pearls and Juice Bar, each of which clicks like a real keyboard key. Each pack includes two Clickeez, a keychain, and a Series 2 collector’s guide.

Product Facts

  • MSRP:
  • $4.99
  • Age:
  • 6+

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ALMA’S WAY WOODEN PINBALL MACHINES

Alma’s Way comes to life with three wooden pinball games, inspired by beloved characters and everyday adventures. Sold separately, the baseball, coconuts, and bodega designs celebrate community, friendship, and play, and come in a countertop display unit (CDU).

Product Facts

  • MSRP:
  • $12.99
  • Age:
  • 3+

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LEGO DUPLO MY FIRST 3 IN 1 CREATIVE CUTE PETS

This set includes 24 easy-to-handle bricks for building dogs, cats, birds, rabbits, mice, and fish, encouraging color recognition, creativity, and problem-solving through multiple building options.

Product Facts

  • MSRP:
  • $9.99
  • Age:
  • 18 MOS+

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BALLOON RIDE

This balloon ride set includes a figure, two animals, and accessories, encouraging high-flying, imaginative adventures.

Product Facts

  • MSRP:
  • $39.99
  • Age:
  • 4+

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NUMBERBLOCKS MATHLINK CUBES ADVENT CALENDAR

Kids can play, build, and learn with Numberblocks One to Five with 24 holiday-inspired surprises. This calendar offers easy-to-tear-open doors, holiday accessories, and post-countdown fun with a festive game board.

Product Facts

  • MSRP:
  • $29.99
  • Age:
  • 3+

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COZY KNITS

These 14-inch knitted sea life plush figures feature soft textures, pastel colors, and huggable designs, offering a unique tactile experience compared with traditional fur plush for comforting, squeezable play.

Product Facts

  • MSRP:
  • $15.99
  • Age:
  • 0+

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GIFT SETS

These gift sets feature durable square chalk sticks and a piece of Jazzy Sidewalk Chalk in 10 or more vibrant colors, with themes such as dinosaurs, unicorns, dragonflies, and vehicles. Made in USA.

Product Facts

  • MSRP:
  • $10-14
  • Age:
  • 2+

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BLUEY DANCE MODE YOUTH APRON AND OVEN MITT SET

Kids can cook, craft, or play with this Bluey-themed kitchen set, featuring an adjustable apron and two oven mitts.

Product Facts

  • MSRP:
  • $29.99
  • Age:
  • 6+

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CARDTOPIA: HOGWASH!

Players race to discard cards in order to bluff when needed. If caught, a call makes the player take the pile. The deck comes in a re-sealable bag for easy storage and family-friendly fun.

Product Facts

  • MSRP:
  • $5.99
  • Age:
  • 6+

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8-INCH LITTLE CUTIES FEEDING PLAYSET

These dolls are ready for on-the-go play thanks to clear carry bags.

Product Facts

  • MSRP:
  • $28.95
  • Age:
  • 2+

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SOLARFLOWER — RUBY RIPPLE

Young engineers design and build motorized flower models with moving petals powered by a solar panel, learning about motors, planetary gears, and solar energy in the process.

Product Facts

  • MSRP:
  • $24.95
  • Age:
  • 8+

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AVAILABLE FALL 2026

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STAR WARS AT-RT R/C

This remote-controlled walker moves, runs, and turns, accompanied by sound effects and LED lights. It features an integrated character figure inspired by Star Wars: The Mandalorian & Grogu.

Product Facts

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AIR TOOBZ MEGA RUN DISTANCE KIT

Kids can extend their Air Toobz layouts by rolling, cutting, and connecting tubes to any length. The kit can combine with existing parts for long-distance runs that twist, turn, and soar.

Product Facts

  • MSRP:
  • $24.95
  • Age:
  • 6+

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NATIONAL GEOGRAPHIC KIDS ANIMAL PUZZLE GAMES

This set includes 50 puzzle pieces to make 25 animal matches and offers five matching games designed to boost fine motor skills, pattern recognition, language, and spatial understanding.

Product Facts

  • MSRP:
  • $12.99
  • Age:
  • 2+

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KANOODLE FAN EDITION

This special anniversary edition brainteaser features color-coded cases that unlock exclusive puzzles, pieces, and shake challenges. Collecting both editions unlocks access to more than 500 challenges created with input from the puzzle community.

Product Facts

  • MSRP:
  • $16.99
  • Age:
  • 8+

Buy Now

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MERMAID MAGIC MERMAID DOLL ASSORTMENT

These mermaid dolls feature bendable tails, color-changing fins, and 10 points of articulation, with show-accurate details designed for imaginative underwater storytelling and display.

Product Facts

  • MSRP:
  • $12.99
  • Age:
  • 3+

Buy Now

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The BIG Toy Book — 2026 Edition

Stay on the Pulse of Play!

A version of this feature first appeared in the 2026 edition of The BIG Toy Book. Read the full issue here!

Want The Toy Book delivered straight to your desk? Subscribe today and get seven big issues a year — packed with the stories, trends, and insights that keep you on the #pulseofplay.

About the author

Katherine Hill

Katherine Hill

Katherine is a writer and editor. She has more than a decade of experience crafting engaging content and managing editorial projects. She spends an inordinate amount of time looking for rare Care Bears and baseball jerseys online.

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