It’s almost an understatement, but The LEGO Group had a very good year.

The winner of The Toy Book’s Overall Pulse of Play Award continued its dominance with record revenue in 2024. The company says revenue grew 13% to DKK 74.3 billion or $10.8 billion USD. While the overall toy industry declined slightly last year, consumer sales spiked 12% for The LEGO Group as the company scored a 10% increase in operating profit.

2024 was an exceptional year for the LEGO Group and we are very pleased with our strong performance. We achieved record top- and bottom-line results even as we accelerated spending on strategic priorities, including a significant increase in the purchases of sustainable raw materials. We are encouraged by these strong results as they will allow us to continue to reach more children with LEGO play experiences now and in the future.”
— Niels B Christiansen, CEO, The LEGO Group

In 2024, The LEGO Group unleashed its largest portfolio of new products in the company’s history. With a mix of original IP and licensed offerings, the company brought a record 840 products to retail with sets designed for builders of all ages. 

The LEGO Group continued making strides in sustainability and supply chain management as it nears the 2027 opening of its U.S. factory in Virginia while growing its owned retail footprint.

Top themes last year include the growing LEGO Botanical collection, LEGO Fortnite, LEGO City, LEGO Star Wars, LEGO Technic, LEGO Icons, and LEGO Harry Potter.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book and Co-President of The International Toy Magazines Association (ITMA). He is also a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC), New York Comic Con, Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.

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