Nostalgic adults and young fans alike can get their hands on new dolls inspired by the evergreen brands Strawberry Shortcake and Rainbow Brite.
Last year, we covered WildBrain and The Loyal Subjects’ partnership and plans, with several Strawberry Shortcake dolls in the works. Now, The Loyal Subjects is launching a full collection of both Strawberry Shortcake and Rainbow Brite dolls this month. The collection includes features from the original products like scented and threaded hair, as well as brand new and updated offerings.
The new fashion dolls mark the first fashion doll release for the Rainbow Brite brand. Each Strawberry Shortcake and Rainbow Brite fashion doll is 5.5 inches tall and has 29 points of articulation. The dolls come with four surprise accessories, such as combs, purses, animal friends, and more. The Strawberry Shortcake doll features the brand’s signature scented hair.
Plush dolls are also on the way, with a 14-inch Strawberry Shortcake doll and a 12-inch Rainbow Brite doll. Finally, the Strawberry Shortcake Berry Bake Shoppe Playset includes a Strawbery Shortcake fashion doll, a play oven, honey pot, strawberry pie, and more.
The new Strawberry Shortcake and Rainbow Brite collection is available for preorder now at online retailers such as Amazon and will launch on March 24.