The Toy Book‘s 40th volume continues with its first-ever Action & Adventure issue!
A new quest begins as The Toy Book and its team of expert contributors delve into the latest trends in action figures, vehicles, outdoor & active toys, games, and more.
CLICK HERE TO READ THE NEW ISSUE
SELECT HIGHLIGHTS INCLUDE:
- From the Editor: Where Have All the Heroes Gone?
- The Need for New Action IP: Who will create the next great brand for kids ages 5-10? Filmmaker and toy store owner Isaac Elliott-Fisher explores a big opportunity for the industry.
- Outdoor Adventures: Senior Editor Nadia Velit explores the latest trends in toys and games designed to encourage creativity, healthy habits, and screen-free play.
- Gaming Vacation with Non-Gamers: Women in Toys, Licensing & Entertainment presents a quest to welcome new players to the table with industry vet Deirdre Cross.
- Racing Into Fall: Slot car evangelist Dave Kennedy highlights the latest products to shift sales into high gear.
- Welcome to Tile Town: Moose Toys invites kids to click, build, and play!
- Grand Results with Grandparents: Razor USA’s Ali Kermani shares insights on how the company tapped into the power of family for its Crazy Cart Shuffle launch.
- Licensed Package Design Trends: Ted Mininni of Design Force digs into powerful strategies to captivate consumers at retail.
But that’s just the beginning!
As always, The Toy Book has actionable insights and data from Circana, The Toy Association, ASTRA, and more, alongside our legendary new product showcases.
If you’re not already a Toy Book subscriber, subscribe today to stay on the pulse of play with six big issues delivered directly to your mailbox!
In the meantime, flip through the pages and let us know what you think. If there’s something you want to see in The Toy Book, feel free to shoot me an email or message me on LinkedIn.
As always, be sure to check out toybook.com early and often and follow us on X (formerly Twitter), Instagram, and LinkedIn to stay on the #pulseofplay with the latest toy news, trends, and new products all year round!
