The Toy Book’s Licensing & Entertainment (+ Baby!) Issue Is Here!

Volume 41 of The Toy Book rolls on with a double feature issue spotlighting the biggest trends in licensed toys, games, and — baby gear!

With Licensing Expo and ABC Kids Expo sharing the stage in Las Vegas this year, we’re diving deep into what’s next for powerhouse brands, plus what’s new in the infant, toddler, and juvenile categories.

Cover Stars:

PMI Kids’ World leads the charge with its Disney x Booksy debut on our front cover, while rock legend Ozzy Osbourne gets immortalized by McFarlane Toys on the inner cover.

Inside the Issue:

Actionable insights from The Toy Association, ASTRA, and Circana
New product showcases packed with must-see launches
Exclusive features on licensing trends, entertainment IP, and music-driven merch

Highlights Include:

From Flights to Frights: This Year’s Hottest Brands at Licensing Expo
Blockbuster Brands: Just Play Goes Big on Licensing
Toys That Rock: Global Merchandising Services Brings Music Icons to the Toy Dept.
Outside the Box: Re-Igniting Power Rangers
& Marketing Memo, Flashback, Raising the Bar, Pop Quiz, and more!

Click here to read the issue now!

Not a subscriber yet? Subscribe today and get seven issues a year delivered straight to your mailbox — and don’t miss what’s next:

The Specialty Toys & Gifts Issue — Drops June 1
The Action & Adventure Issue — Coming in August
The LA Fall Toy Preview Issue — September kickoff!

Let us know what you think — shoot me an email or message me on LinkedIn. And remember to follow us on X, Instagram, and LinkedIn to stay on the #pulseofplay year-round.

About the author

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book and Co-President of The International Toy Magazines Association (ITMA). He is also a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC), New York Comic Con, Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.